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Posted by Ryan Stannage • 11.01.2017
I hear these terms being used interchangeably all the time. This can be confusing, even sources such as Google Analytics & Facebook will sometimes use these terms in a vague manner. Blurring the lines especially for those who don’t deal with such terms every day.
Google has decided it was time to say goodbye to AdWords and welcome Google Ads, but did anyone actually notice? And what does it mean for you?
Does it really matter? How much you spend is definitely not as important as you might think.