Access Asia Advisory is a boutique advisory firm enabling Australian and New Zealand businesses to confidently access sustainable growth in the Asia-Pacific region. Access Asia Advisory tasked us with crafting a brand that speaks to the experience, confidence, and opportunity of their young firm.
- Brand Identity
- Graphic Design
Creating a Distinct Mark
The first crucial element of this identity was creating a logomark that is synonymous with trust, safety, and opportunity. The resulting logo is based on a shield containing the three A's of the business name with clear upward momentum. This brandmark achieves a sense of elevated approachability — both trustworthy and accessible.
Developing a Brand Identity
Along with the core brandmark, we developed a robust design system that encapsulates a distinct colour palette, typography and general art direction. The resulting direction is refined and understated, allowing for clear and concise communication.