Access Asia Advisory is a boutique advisory firm enabling Australian and New Zealand businesses to confidently access sustainable growth in the Asia-Pacific region. Access Asia Advisory tasked us with crafting a brand that speaks to the experience, confidence, and opportunity of their young firm.
- Brand Identity
- Graphic Design
Creating a Distinct Mark
The first crucial element of this identity was creating a logomark that is synonymous with trust, safety, and opportunity. The resulting logo is based on a shield containing the three A's of the business name with clear upward momentum. This brandmark achieves a sense of elevated approachability — both trustworthy and accessible.
Developing a Brand Identity
Along with the core brandmark, we developed a robust design system that encapsulates a distinct colour palette, typography and general art direction. The resulting direction is refined and understated, allowing for clear and concise communication.
Branding, graphic design, and website design and development by Spicy Web.