Microsoft Ads: Your Next Big Opportunity in Digital Marketing.
News — Staying ahead of the curve in the world of digital marketing is a job unto itself. While Google Ads often gets all the attention, Microsoft Ads is providing an exciting alternative that is attracting advertisers who are looking for a better ROAS 👀
Posted by Spicy Web
11.07.2024
Why Microsoft Ads?
One of the key advantages of using Microsoft Ads is that it offers a less crowded advertising space compared to Google Ads. With fewer competitors vying for attention, your ads have a greater chance of standing out and being seen by your target audience. This reduced competition can lead to higher visibility and better ad performance, maximising advertising impact and return-on-ad-spend (ROAS).
And, that's just the beginning... The platform's advanced targeting, such as LinkedIn Profile Targeting and the Microsoft Audience Network, deepen the platform's capabilities to engage specific demographic and professional segments effectively. It's a game-changer in terms of niche audience targeting and is providing competitor advantage to those who are using Microsoft Ads to drive business growth.
What sets Microsoft Ads Apart?
Microsoft Ads sets itself apart from other advertising platforms with several unique features and benefits. Firstly, its integration with LinkedIn allows advertisers to target audiences using detailed professional data, making it especially powerful for B2B marketing. It also offers advanced demographic targeting options, enabling precise adjustments based on factors like age, gender, location, and device type, which means your advertising spend is not being wasted on traffic and clicks that you don't actually want.
To add to this, the Microsoft Audience Network extends ad reach across the range of Microsoft properties, including MSN, Outlook.com, and the Microsoft Edge browser, providing multiple touchpoints for engagement and greater audience reach.
Thirdly, because there is less bidding competition, Microsoft Ads often comes with lower cost-per-click (CPC) compared to Google Ads, offering a more cost-effective way to reach potential customers and providing a better ROAS.
01.
LinkedIn Profile Targeting
With Microsoft’s acquisition of LinkedIn, you can target ads based on LinkedIn’s extensive professional data, making it a powerful tool for B2B marketing.
02.
Microsoft Audience Network
Extend your ad reach to other Microsoft properties, including MSN, Outlook.com, and the Microsoft Edge browser, providing more touchpoints for engagement.
03.
More Cost-effective Advertising
Microsoft Ads often comes with lower cost-per-click (CPC), offering a more cost-effective way to reach potential customers and providing a better ROAS.
Friend or Foe?
Rather than viewing Microsoft Ads as a competitor to Google Ads, businesses should consider it a complementary platform — running campaigns on both networks to maximise visibility and ensure a more comprehensive digital presence:
👩💻 Increased Reach: Reach a broader audience on both platforms, capturing users who may prefer one search engine over the other.
👩💻 Diverse Traffic Sources: Reducing dependency on a single platform helps mitigate risks associated with algorithm changes or increased competition on one network.
👩💻 Cross-Platform Insights: A/B testing performance across platforms can provide valuable insights into audience behavior to direct your marketing efforts.
Are you staying ahead of the curve?
It's hard to overlook Microsoft Ads as a strong contender in digital advertising, thanks to its blend of unique features. As more businesses discover the advantages, they are leveraging Microsoft Ads for efficient and impactful advertising and gaining competitor advantage.
As Microsoft Ads continues to grow as a powerful advertising platform, having experts who understand its full potential is essential. We're proud to be at the forefront of Microsoft Ads expertise, helping our clients achieve their growth goals with innovative and effective strategies.
