Divorcely makes it faster, easier, and more affordable to get divorced. Founded by a team of experienced family law specialists, Divorcely came about because of their firm belief that when two people have reached agreement about their divorce or separation – taking care of the “legal stuff” should be quick and painless.


  • Technology


  • Brand Identity
  • Graphic Design
  • Website
LYRS 019
Divorcely folio 30
Divorcely folio 32
Divorcely folio 28
Divorcely folio 33

Approachable & Understandable

That was the brief that we were tasked when creating the brand identity and website for Divorcely. Our goal in undertaking the project was to craft a brand that communicates the product clearly to a defined audience with a no-nonsense approach. presenting a new idea in a manner that is approachable and trustworthy.

Divorcely folio 26
Mockup Maison DD E13
Divorcely folio 35

Creating an Icon

At the core of this concept is a simple and refined wordmark logo that is fun, friendly, and contemporary. The use of the right-arrow to form the negative space in the letter D signifies a sense of ‘moving forward’ and delivering expedient and practical outcomes. The logo is paired with a vibrant colour palette, as well as a series of custom illustrations and imagery.

Divorcely folio 27
Divorcely folio 31

Branding, graphic design, and website design and development by Spicy Web.