Divorcely makes it faster, easier, and more affordable to get divorced. Founded by a team of experienced family law specialists, Divorcely came about because of their firm belief that when two people have reached agreement about their divorce or separation – taking care of the “legal stuff” should be quick and painless.
- Brand Identity
- Graphic Design
Approachable & Understandable
That was the brief that we were tasked when creating the brand identity and website for Divorcely. Our goal in undertaking the project was to craft a brand that communicates the product clearly to a defined audience with a no-nonsense approach. presenting a new idea in a manner that is approachable and trustworthy.
Creating an Icon
At the core of this concept is a simple and refined wordmark logo that is fun, friendly, and contemporary. The use of the right-arrow to form the negative space in the letter D signifies a sense of ‘moving forward’ and delivering expedient and practical outcomes. The logo is paired with a vibrant colour palette, as well as a series of custom illustrations and imagery.
Branding, graphic design, and website design and development by Spicy Web.