E-Commerce SEO Services that Drive Online Sales

Our E-Commerce SEO services are designed to increase your online store’s visibility, attract more qualified traffic, and boost your sales, ensuring that your products stand out in all the competitive online noise.

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We’re the E-Commerce SEO agency you’ve been looking for.

Why ambitious businesses partner with Spicy Web

📊 Focus on the Metrics That Matter

We don’t track clicks—we track the metrics that drive business growth. Revenue and profit is measured, reported, and optimised to align with your business objectives. No fluff. No distraction metrics. Just real, transparent reporting that helps you make smarter decisions, faster.

🤝 No Lock-In Contracts

Sick of being stuck in long-term SEO retainers with underperforming agencies? We don’t do that. With Spicy Web, you keep full control—you own your e-commerce campaigns, your data, and your success. We focus on building long-term partnerships based on results, not paperwork.

🎯 Work Directly with E-Commerce SEO Experts

Tired of dealing with generalists who don’t understand the brief? At Spicy Web, you work directly with e-commerce SEO experts. Our team is highly skilled, laser-focused, and accountable. No middle layers. No wasted time.

⚡ Tangible Results. No Fluff. Always.

We don’t get stuck in theory. You’re here for results—and that’s what we deliver. From the first strategy session to ongoing e-commerce SEO, we keep things lean, focused, and built around your revenue. No hacks. No fluff. Just clear, effective work that drives impact.

🔥 Campaigns That Scale Performance

We’re here to help you win. That means using the smartest tools, the sharpest strategies, and the creativity to cut through in even the most saturated search space. Our team builds e-commerce SEO strategies designed for serious revenue growth.

Our E-Commerce SEO services transform search engine results

Our award-winning, dedicated e-commerce SEO specialist team has transformed brands' online presence, no matter where you're located, delivering demonstrable ROI-leading results with their expert SEO strategies.

Local E-Commerce SEO

Local E-Commerce SEO is essential for businesses that rely on local customers, whether you’re a bricks-and-mortar store, a service provider, or a restaurant. With more people using search engines to find businesses near them, optimising your online presence for local search is crucial for attracting customers in your area.

Local SEO

International E-Commerce SEO

Our International E-Commrrce SEO services are designed to help your business succeed in global markets, with tailored strategies to ensure that your websites rank on the first page in multiple countries and languages, driving targeted traffic and increasing visibility on an international scale.

International SEO

Enterprise E-Commerce SEO

For enterprises, E-Commerce SEO is about building a cohesive, scalable strategy that drives revenue growth across the entire organisation. With the right approach, Enterprise E-Commerce SEO can enhance brand visibility, increase market share, and generate significant revenue, making it a critical component of your overall digital strategy.

Enterprise SEO

Migration SEO for E-Commerce

Migration SEO for E-Commerce websites ensures your traffic and rankings remain intact during and after a major migration. Website migrations, such as domain changes, platform migrations, or full-scale redesigns, can significantly impact your search engine rankings and revenue if not managed correctly.

Migration SEO

Shopify SEO

Shopify is a popular E-Commerce platform that enables businesses to sell online. Unfortunately, Shopify has several common technical SEO problems that can hamper a website's ability to rank well in search engines. Spicy Web discusses common Shopify SEO problems and how to fix them.

Shopify SEO Problems

SEO for AI [AEO GEO AIO]

AEO, GEO and AIO can help your business gain stronger visibility in search. AEO (Answer Engine Optimisation) focuses on structuring your content for AI-driven search and voice assistants. GEO (Geographic Optimisation) targets location signals so nearby customers can find you more easily. AIO (AI Optimisation) ensures your pages meet the needs of machine-learning powered ranking systems.

SEO for AI Visibility and Citations

FAQs about E-Commerce SEO

What is E-Commerce SEO?

E-Commerce SEO is the process of optimising your online store to rank higher in search engine results. It focuses on product and category pages, as well as relevant blogs, ensuring your site attracts qualified traffic and converts visitors into customers.

How will E-Commerce SEO help my online store increase sales?

By improving your website’s visibility in search engines, E-Commerce SEO helps attract more qualified traffic—customers actively searching for products you offer. Optimised product pages and better user experience lead to higher conversion rates and more sales.

How do you optimise product and category pages for SEO?

We optimise product and category pages by conducting detailed keyword research and adding engaging keyword-rich descriptions. We also focus on clear navigation, high-quality images, user-friendly design, and relevant meta tags to ensure better ranking and a seamless shopping experience. We also ensure all products have appropriate schema for rich snippet opportunities and are listed on Google Merchant Centre.

Can we help improve my site’s conversion rate as part of your E-Commerce SEO services?

Yes! We optimise your site’s user experience (UX) and focus on conversion rate optimisation (CRO). This includes improving navigation, enhancing product page layouts, and simplifying checkout processes to reduce cart abandonment and increase sales.

How do we handle technical SEO for an e-commerce website?

We begin with a site audit to identify any technical issues affecting your rankings, such as slow page speeds, mobile responsiveness, or crawlability issues. We then fix these issues to ensure search engines can properly index your site, improving its overall performance.

What is schema markup, and how does it benefit my e-commerce store?

Schema markup is code added to your site that helps search engines better understand your content. For e-commerce, it can display rich snippets like product ratings, prices, and availability directly in search results, increasing visibility and click-through rates.

Will we help with off-page SEO for my e-commerce site?

Yes, we develop link-building strategies to acquire high-quality backlinks from authoritative sites, which boost your site’s authority, credibility, and search rankings. This is essential for improving your e-commerce store’s visibility.

How do we measure the success of E-Commerce SEO?

We track key performance indicators (KPIs) like organic traffic, keyword rankings, conversion rates, and sales. Our detailed reports provide insights into how our SEO efforts are driving measurable growth for your online store.

Our E-Commerce SEO Process

Our E-Commerce SEO services are comprehensive and tailored to your business. We focus on creating a seamless shopping experience that not only drives traffic but also converts visitors into loyal, returning customers.

Keyword Research & Strategy

Our team conducts in-depth keyword research to identify high-value search terms that are relevant to your products and customer base. We develop a strategic plan to optimise traffic for these keywords, driving customers to your store and increasing conversions.

Site Audit & Technical Optimisation

We begin with a thorough SEO Audit of your e-commerce site, identifying issues that may affect your search engine rankings. Our technical SEO addresses everything from site speed and mobile responsiveness to crawlability and indexation, to ensure search engine best practices.

SEO Audit

Product & Category Pages

We optimise your product and category pages with targeted keywords, engaging content, and user-friendly design. This ensures that your pages rank on the first page for relevant search queries and provide the information customers need to make informed purchasing decisions.

User Experience & CRO

SEO is not just about driving traffic—it’s about converting that traffic into sales. We analyse and improve your site’s user experience, focusing on factors like navigation, product page layout, and checkout processes to reduce friction and increase conversion rates.

Schema Markup & Rich Snippets

We implement schema markup on your category and product pages to enhance your search engine listings with rich snippets. This includes displaying product ratings, prices, and availability directly in the search results, increases visibility and click-through rates.

Link Building & Off-page SEO

We develop a robust link-building strategy to improve your site’s authority and search engine rankings. By acquiring high-quality backlinks from relevant websites, we help your e-commerce store gain credibility and visibility in search results.

Our SEO Clients Love Us

Our primary focus is on e-commerce SEO strategies that deliver substantial revenue growth for your business.

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Remarkable outcomes we are delivering with Strategic E-Commerce SEO

Organic search optimisation client results

These E-Commerce SEO success stories started with a FREE Strategy Session

We are extremely selective about the clients that we work with. We only take on clients when we are confident we can deliver outstanding results. We're either a good fit, or we're not.

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Our Award-Winning SEO Experts Doing Good Work for Good People

We help good businesses upscale by delivering innovative marketing and branding strategies that increase revenue and drive brand awareness. From our office by the beach in Melbourne, our team of professionals are driven by a desire for excellence in search.