Our New Logo Announcement.

News — Ask any designer and they’ll agree — the hardest brand design project is their own. Let us explain why we (finally) launched a new logo for our agency, and what it means for our future growth plans.

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Ask any designer and they’ll agree — the hardest brand design project is their own.

As our business continues to grow and change, we understand the importance of staying current and innovative in a rapidly evolving industry. Our new logo is a reflection of this commitment, and I am excited to share it with you.

Let’s be clear, this is not a rebrand. We wanted to keep the overall feel of our brand intact, while giving it a fresh, modern look. We are still the same Spicy Web that our clients have come to know and trust. We simply have a new logo that better represents who we are and what we stand for.

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The new logo is clearer and more flexible, making it easier for us to use it in a variety of settings and sizes. The design is more streamlined, modern, and versatile, allowing us to represent our brand more clearly and boldly in all instances.

When our previous logo was introduced, we were a two-person team operating out of a shoebox office, servicing mostly small business clients. In 2023, we have over a dozen highly specialised marketing experts on our team, and our service offering is expanding — with a significant focus on Search Engine Optimisation, Paid Social Ads, and large-scale Custom Websites for enterprise, government, and not-for-profit clients. It’s critical that our own brand evolves to meet this new era of the business.

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We recognize how vital it is to be great at our core capabilities, versus average at everything. For that reason, we will never call ourselves a full-service agency. Our new logo is just one small piece of the puzzle when it comes to how we brand our business in the market.

Overall, we are thrilled with our new logo and excited to see it come to life as we launch it across all of our touchpoints. We believe that it will help us to better showcase Spicy Web and our values, and we can't wait to see how it resonates with our clients and partners.