For Good:
Spicy Web Podcast

Digging deep into agency life and what it means to do business For Good. A production by the team at Spicy Web, an integrated marketing agency from Melbourne, Australia.


June 28, 2021

For Good #006
Search Engine Results Pages — What You Need to Know

Still stuck in a lockdown, Tony & David continue their discussion on Search Engine Results Pages and what to look for when optimising for search intent and effective messages in ad copy.


June 1, 2021

For Good #005
SERPs Under The Microscope — Optimising Ads and Landing Pages

As Tony and David are homebound due to a 7-day lockdown in Melbourne, the idea came to use it to their advantage and record a show-and-tell on what both look for when optimising for search intent and effective messages in ad copy.


March 23, 2021

For Good #004
An Exit Interview with Account Manager Andrew Scott

This week, we're getting personal. Our long-time Account Manager Andrew Scott has decided to pack his bags and move on from Spicy Web, leaving agency-life behind for an internal position. We sit down with him for an 'exit interview' to discuss why he made this call, what he loves and hates about agency life, and what he'll miss most.


March 11, 2021

For Good #003
How to Get Started with Google Ads

In this episode, Tony and David explore the basic principles and tips on what to look out for when spending your first pay-per-click advertising dollars with Google Ads. Spicy Web Founder and Director Tony Sambell is joined by Senior PPC Account Manager David Kloeber.


March 4, 2021

For Good #002
Google Ads SOS — How to Stop the Bleeding in Your Ads Account

In this episode, we discuss some helpful tips on how to self-audit your Google Ads account, and how to prevent your campaigns from bleeding money. Spicy Web Founder and Director Tony Sambell is joined by Senior PPC Account Manager David Kloeber.


February 23, 2021

For Good #001
A Spicy Web Podcast

In our first episode, we dissect the current situation with Google and Facebook in Australia, and the implications (and expectations) of the proposed News Media Bargaining Code. Spicy Web Founder and Director Tony Sambell is joined by Performance Marketing Director Andrew Scott.