New + Improved Ways to reach the right people on YouTube.
YouTube now has the ability to reach people during major life milestones when purchasing behavior changes. These major life milestones include, getting married or even moving. Imagine, your business has an awesome video about your amazing wedding venue, what if you could easily show this to YouTube users who are recently engaged?
New Short "bumper ads"
It turns out our attention span, in general, is slipping somewhat. In 2013 the average human attention span slipped to just 8 seconds overall, that's one second less than a goldfish! Source: time.com/3858309/attention-spans-goldfish.
Google's answer to this goldfish phenomena is 6-second adverts. These brand new 'bumper ads' have proven to be very effective! Bumper Ads have roughly +78% more reach plus more frequency at a lower overall Cost*. (when Bumper Ads were added to an in-stream campaign.) 9 out of 10 bumper ads drove a significant lift in 'ad recall' in an ad study of over 600 Bumper Advert campaigns, with an average lift of +38%. Source: YouTube Internal Data, Global, 2016.
I could probably go on for days about how amazing YouTube is and how it is an untapped advertising platform for businesses. We are excited to be part of this elite YouTube Guru program.
If you would like to know more, why not get in touch?
