News & Notes
Spicy Insights,
Updates & Thoughts

Article — Are you a charitable or not-for-profit organisation that is not yet taking advantage of the Google Ads Grants program? We need to chat.

News — We're proud to be recognised as part of the Australian Web Awards 2025 finalists, with a series of projects that span education, health, home, and professional services.

Article — The success of a website is heavily influenced by search engine optimisation (SEO). Site structure includes many elements that contribute to effective SEO and are all key factors when looking at ways to improve your visibility.

Article — What is SEO? Here is our comprehensive guide to SEO, covering key concepts like keyword research, content, technical SEO, and user experience to help improve your website’s visibility in search engine results. You'll also find practical tips for beginners and advanced strategies.

News — The opportunity to do good is at the core of everything we do. For the past two years, we've had the honour of partnering with local charity organisation Speak & Share, who are evoking change in our community through their mental health programs. Our Give Good commitment raised over $16,000 enabling Speak & Share to reach hundreds of young people in our community 🤝

Article — Curious to see what your competitors are doing on their Facebook & Instagram ads? Our Social Ads expert Pia breaks down some super easy tips to better understand what makes for great ad creative.

Article — Craft CMS and WordPress are two of the most popular content management systems, but which is better for your website today? Here's why we choose Craft CMS.

Article — What was innovative last year is now standard, and in some cases, outdated, so what's on the horizon for 2025 web design trends? Let's dive into the standout features shaping websites this year.

News — Spicy Web is growing fast. Over the past few years, our team has expanded significantly, and our current space no longer meets our needs. So we're moving to a bigger, better office space in the heart of Frankston.

Article — Accessibility in web design means creating digital spaces that are inclusive, usable, and barrier-free. Developer Matthew Wood, unpacks practical tips to ensure your website meets accessibility standards, improves user experience, and aligns with ethical and legal responsibilities.

Article — Ready to start 2025 with a bang? ✨ Our Head of Growth, Alastair Coleman, unpacks his must-focus digital marketing tips to hit the ground running for the new year

Article — When companies grow through mergers and acquisitions, one of the most important yet often overlooked tasks is consolidating digital assets. Here’s our playbook for redirecting a newly acquired website to your company’s main domain without losing SEO value or damaging the brand's presence online.

News — We are beyond thrilled to announce that we have achieved success at the Australian Good Design Awards with four award-winning projects, further elevating our reputation as Australia's leading innovative digital design agency 🏆🏆🏆🏆

News — Spicy Web partnered with Frankston City Council for our SEO Implementation Workshop to help local businesses improve their online visibility and Google ranking. Our workshop series aims to foster community growth through practical and accessible digital marketing education 👩‍🎓

News — Spicy Web is partnering with Frankston City Council to host a practical workshop to help local businesses enhance their online visibility and Google ranking. It's part of our ongoing commitment to supporting local businesses with practical and accessible digital marketing education. 👩‍🎓

News — Spicy Web triumphs at the Australian Web Awards 2024, winning the Community & Culture category with our website project for AlignAbility, demonstrating digital design and development excellence 🏆🍾🏆

News — Celebrating 15 Years of Spicy Web: A Journey of Growth, Innovation, and Success 🎉🍾🏆

News — Since 2009, Spicy Web has been delivering excellence in the world of digital marketing. To mark our 15-year milestone, we gathered everyone to celebrate the occasion at a soirée to end all soirées🍾🥂🎉

News — Staying ahead of the curve in the world of digital marketing is a job unto itself. While Google Ads often gets all the attention, Microsoft Ads is providing an exciting alternative that is attracting advertisers who are looking for a better ROAS 👀

Article — Shopify has several common technical SEO problems that can hamper a website's ability to rank well in search engines — our Head of SEO explores what they are and how to fix them.

News — We recently attended Retail Fest AUS 2024, a gathering of industry leaders and innovators focused on the future of commerce. See our top takeaways that are critical to digital marketing success 👩‍💻

News — We are thrilled to announce that we have been shortlisted in two categories at the prestigious 2024 Global Search Awards, solidifying our reputation as one of the World's premier digital marketing agencies. 🏆🏆

News — Spicy Web is proud to partner with the Frankston City Council to host a workshop to empower local businesses with practical social media advertising skills.
This event is part of our ongoing commitment to supporting local businesses and fostering community growth through practical and accessible digital marketing education. 👩‍🎓

Insights — The success of any marketing campaign hinges on the ability to track, measure, and analyse key performance metrics. Without understanding your marketing campaign's key performance metrics, it's like throwing spaghetti at the wall and hoping it sticks.

Insights — Schema helps your organic listing stand out from your competitors in search engine results. It’s an attention-grabbing SEO strategy that drives traffic to your website and secures prime search engine real estate 🏘️

News — At Spicy Web, we believe in the power of knowledge sharing to support and empower our local community. Our recent workshop, held in collaboration with the Frankston City Council, is part of our ongoing commitment to supporting local businesses and fostering growth👩‍🎓

Insights — Our Google Ads specialist, Utkarsh Devrani (UD), lists the most crucial strategies to consider for Search Ads success 🪄

Case Study — Delivering disability support services throughout Melbourne's south-east, Align Ability is on a mission to provide genuinely better support for their clients. Spicy Web delivered a comprehensive overhaul of their brand and website to better reflect its positioning, offer, and core point of difference.

News — At Spicy Web, our journey with Craft CMS dates back to its early days, earning us recognition as an official Craft CMS partner. Our relationship with Craft began in 2015, and it has remained our preferred CMS ever since.

Case Study — After building their previous website nearly a decade ago, we gave Vortex Basketball's brand and website a much needed refresh. The result? Nothing but net 🏀

Article — Core Web Vitals play a crucial role in determining how well a website meets user expectations, and as a result, they have a direct impact on search engine ranking. Google introduced Core Web Vitals as part of its broader initiative called the Page Experience Update, and these are integral metrics influencing Google's search ranking algorithm.

News — Spicy Web has been recognised for its expertise in developing and deploying innovative technology, earning awards in two categories at the recent APAC Asia Pacific Digital Search Awards.

Results — Our national Mobile Mechanic client had a very ambitious growth objective for his service-based business. Quantifying lead value was a challenge, so we developed an innovative tracking tool to identify high-quality leads and their value to inform the campaign strategy and amplify growth.

The results are phenomenal.

News — We are delighted to announce that Spicy Web took home a coveted Good Design Award for excellence in design and innovation for our work with Monash University and Sustainability Victoria on the Circular Economy Journey project 🌿🏆🌿

Article — Search Engine Optimisation can be many things. It can be content. It can be technical optimisation. It can be user experience. But for large organisations, the most powerful thing that SEO can be is digital PR at enterprise scale 📣

Article — We're intentionally not a traditional 'full suite' agency, but we do offer expertise in a number of key facets of digital marketing. What's the benefit of an agency that ties all of this together?

Article — Does your agency have a laser-focus on the metrics that really matter? Metrics in terms of revenue, sales, and enquiries, not ‘distraction metrics’ that really mean nothing to the business' bottom line?

Article — In the realm of digital advertising, retargeting has emerged as a powerful tool for businesses to re-engage potential customers who have shown interest in their products or services. Meta, formerly known as Facebook, has taken retargeting to new heights with its advanced targeting capabilities. 🎯

Article — There’s a complex interplay between organic and paid search where the little details can have big consequences on your success. We explore the intricate interplay between organic and paid search and reveal the power play of using both strategies in your marketing mix. 💪

News — In their quest to support growth and sustainability in our local business community, Frankston Business Collective approached Spicy Web to deliver a digital marketing information session, designed to help businesses grow. 🌱

Case Study — Alta Technology is an industry innovator in lithium battery technology for large-scale commercial use. Early in their start-up phase, Alta Technology approached Spicy Web to deliver a complete go-to-market brand identity and marketing website that establishes and elevates their offer in a crowded market ⚡🔋⚡

Article — There are a lot of good ways to build a website. Unfortunately, nobody seems to remember what they are. Our Lead Developer Chris takes a deep dive into our methodology behind making the right technology choices for your business.

News — Ask any designer and they’ll agree — the hardest brand design project is their own. Let us explain why we (finally) launched a new logo for our agency, and what it means for our future growth plans.

Article — There’s no doubt that Chat GPT is the most hotly debated SEO topic of 2023. But the big question is can Chat GPT generate content that will legitimately help your website rank #1 on search engines? Let’s find out.

Article — So, you've got your Google Ads set up to generate leads and maximise conversions, and you're getting traffic — that's a good start. But, what if your ads are getting you the audience that you need and they're clicking through to your website, but they're not converting into sales?

Article — After a new website launch saw their organic rankings plummet 📉 Racer Industries came to Spicy Web for help. The result is an award-winning campaign 🏎️ that far exceeded their expectations and has lead to incredible growth 🌿 for their business.

Article — You might follow the best Information Technology security practices across your business, but if your website isn’t secure, it’s like locking all of your windows but leaving the front door wide open. Can you really afford to compromise your online security? 🔒

News — On July 1st, 2023, Google Analytics Universal will be no more. What does this mean for your business? It means that you will no longer be able to see any of your website’s performance data, and by the end of 2023, you will no longer be able to access Google Analytics Universal at all!

Article — Our mission statement was born through a desire to encapsulate and abide by our ethics. It's our guiding principle in everything we do. Our Who, What, When, Where, and Why. Here's why we're all about "Good Work for Good People" ✌️

Article — Giving back to our local community is at the core of our values as a team and as an agency. Now, we've formalised this with a program we're calling GIVE GOOD.

News — We’ve been thinking. 🧠 Thinking about what matters most for our team, our people. This is not just a list of our values. This is our guide to a better work/life — a set of ideals for a team of people that love what they do and care deeply about their craft. What's on your list?

Article — “How much can I expect to pay for SEO?” Let's break down the barriers of traditional SEO packages and talk about the elephant in the room. Our Head of SEO Jase Porter explains. 

Case Study — Operating since 1985, JG King Homes is one of Australia's largest and most respected home builders. Spicy Web was engaged to complete the front end development work on their updated Craft CMS website.

New Plugin — Our latest Craft CMS plugin is now live — Quick Field makes it easy for developers to quickly create, edit and delete fields and field groups in a CMS page structure 🌶️

Article — “What the heck is SEO?” This is one of the most common questions that we’re asked here at Spicy Web. You could be forgiven for thinking that SEO actually is a dirty word. Our Head of SEO Jase Porter explains. 

Case Study — How do you make the process of getting divorced easier, faster, and more affordable? We're proud to share our recent work for Divorcely, including a complete brand identity and website to spread the word about how they help couples get

Podcast — For Good #003 | How to Get Started with Google Ads

News — We're thrilled to announce that our work for Walk Into Luxury has been awarded at the 2021 Good Design Awards — the highest honour for design and innovation in the country. A fantastic result for our whole team.

Careers — We're looking for digital marketing experts to join our growing agency. If you have a knack for building client relationships and have experience managing Google Ads/PPC and Paid Social accounts, let's chat!

Podcast — For Good #002​ | Google Ads SOS — How to Stop the Bleeding in Your Ads Account

New Plugin — We're excited to launch our latest Craft CMS plugin, Afterpay for Craft Commerce 🥳

Podcast — For Good #001 | A Spicy Web Podcast

Case Study — How do you prepare a travel business for a post-Covid world? We're excited to share our recent work for Walk Into Luxury, including a brand refresh, a major shakeup of their website and its functionality, as well as ongoing marketing efforts.

News — We've launched a podcast (better late than never 😏). In our first episode, Tony is joined by Andrew Scott to dissect the current situation with Google and Facebook in Australia, and the implications (and expectations) of the proposed News Media Bargaining Code.

Article — The pandemic certainly put a spanner in the works for how the traditional office employee is able to work. Here, we reflect on the remote life of 2020, and look to the future of work.

News — Yay! We recently received word that our agency has been shortlisted in five categories at the APAC 2021 Search Awards 🔎

Article — 2020 Ended but the Pandemic Hasn’t: How to Ensure Your Marketing Strategy Continues to Adapt

News — We're honored to have been selected as a finalist in the 2020 SEMrush Awards in four exciting categories

Article — Behind the Brand: the Process of Brand Identity Design

Careers — We're looking for a front-end developer with a focus on crafting creative, design-driven, and technically advanced digital products for our clients 👩‍💻✨

Event Announcement — Join us for Future Connect 2020, an exclusive online event featuring experts from Google & Spicy Web exploring the evolving nature of consumer attitudes and behaviour in this unparalleled time of online-first consumerism, and discuss how you can prepare your online business for the months and years ahead 👋🏼

Article — Why Investing In Google is Critical For Your Personal Brand

Case Study — Fusion is Australia’s largest critical infrastructure services provider. Since working with them, we’ve seen an increase in enquiries of over 346%. And we’re just getting started.

Case Study — Cosight is leading a new approach to enterprise-level software systems. We helped them bring their business to life through a vibrant brand identity and custom website.

Introducing Access Asia Advisory — Newly launched brand for Access Asia Advisory, leaders in consultancy services for businesses looking to expand into Asia.

Reflections of a Spicy Web Intern — Our recent intern Zach put pen to paper to detail his experience at Spicy Web.

Future Connect: How to Find Your Customer in the Age of Automation — Presented by Google and Spicy Web, Future Connect is an invite-only event that brings together business leaders and marketing experts for a morning of conversation and connection focused on the future of digital marketing in the age of automation and what it means for business.

Article — Copywriting: What Is It and Why Is It Crucial To Your Business?

Digital Campaign Attribution: Which Campaigns are Driving Valuable Enquiries? — Conversion Loop is our answer to the constant struggles associated with tracking the return on investment, of digital advertising campaigns.

Google Premier Partner Awards 2018 — The 2018 Google Premier Partner Awards happened and Spicy Web was a proud finalist!

Craft CMS is Coming to Melbourne — Craft CMS is headed to Melbourne February 5th for their first Australian event.

Case Study — Mobile Tyre Shop’s origin story is far from mundane, they were kick-started by a now-famous run-in with the ‘Sharks’ on the Australian Shark Tank program. Spicy Web spearheaded their rapid expansion using Google Ads, and a unique 'extreme specificity' approach.

New Plugin — We love Craft CMS. Driven to improve the Craft experience with our ideas, we're proud to announce another Craft plugin called ReOrder.

Spicy Web Heads to Silicon Valley: The machines are taking over, but don’t panic — so far, it's a good thing.

News — We are thrilled to have been named a Search Innovation Award finalist in this year's Premier Partner Awards, presented by Google.

What Is the Difference Between a Landing Page and a Website?

Farewell AdWords, Hello Google Ads — Google has decided it was time to say goodbye to AdWords and welcome Google Ads, but did anyone actually notice? And what does it mean for you?

Article — How much did you say you spend on AdWords? Does it really matter? How much you spend is definitely not as important as you might think.

Team Retreat: A Week at the Grampians — We're a digital company, so we spend the majority of our time glued to our screens. Every now and then we like to take some time away from the office.

Careers — We’re looking for an experienced developer to join our family of digital natives, to develop inspiring, cutting-edge custom websites from concept to deployment (and beyond).

News — The YouTube Guru Program: Great, so we're now YouTube Gurus. What on earth does that mean?

Article — Australia’s premier innovation event Pause Fest has been and gone for another year. Our designer Ryan went along to check out the action.

​How will Facebook's newsfeed algorithm changes affect businesses & consumers?

Twenty-seventeen has been another incredible year of growth and learning for the team at Spicy Web.

What is AMP and Why Should You Care? Both very good questions which we recently asked ourselves. Here’s what we found after using it.

Article — You’ve got less than ten seconds to make an impression. Make it count.

We hit the streets of Frankston to get new photos of our team.

Podcast: How to Avoid Costly Google Adwords Mistakes

​Do you want to guess what the heck I'm talking about?

Please, Hold the Applause — Our newly launched website has been handed a slew of industry awards.

​​Getting to the top spot on Google is of utmost importance.

A quick recap of the Google Shopping Masterclass that was held in Sydney.

We've launched a brand new website that better communicates our brand authenticity and quality of work. We're very, very proud to release it.

Google Posts has now rolled out to all businesses via Google My Business.

How Much Does a New Website Cost? The answer is not a straightforward one.

Where Are We Going? Wait I’ll Google It!

Spicy Web’s long standing relationship with Google has recently evolved.

Google are Coming to Town to Co-host with Spicy Web

In simple terms, you can work out exactly how much a lead is worth to your business. Once you have made this calculation, you need to consider how much you are currently spending to promote your (current) website.

Templates force you to manipulate the look and feel of your brand to fit within its bounds.

I know what you’re thinking, what a silly question, everyone likes pie, why wouldn’t you want pie?

Join Spicy Web for a Google livestream event where you'll learn from both Google and our team about how to grow your business online.

You'll often overhear your friends or relatives talking about products they've viewed online following them around the web, like some sort of strange sorceress coincidence.

How do we explain it, how can it benefit you?

Social media is the equivalent of a bustling cocktail party and these businesses are standing in the corner with their arms folded. Just because they are in attendance, doesn’t mean they did anything meaningful.

Spicy Web recently hosted another successful Google Partners Connect event.

You should care about your brand because your customers care about your brand.

Our Director and AdWords guru Tony Sambell recently joined the Google team when they rolled into town to talk about all things Google and online marketing.

We recently hosted a Google Partners event in our office.

We're on the hunt for a talented Junior Web Developer to join our team.