No, AI SEO isn’t a standalone offering; it’s part of how modern search works. AI tools rely on the same core signals as traditional SEO to discover, evaluate, and cite brands. When you partner with us for SEO services, your strategy is automatically optimised for both search engines and AI-driven results.

Traditional SEO focuses on increasing organic traffic via Google, while AI SEO optimises your content to be the answer given by a large language model (LLM). While the foundation — like technical SEO and internal links — remains the same, AI SEO prioritises data analysis and how content is interpreted by artificial intelligence.

You don't rank in the traditional sense of being #1 on a list. Instead, you aim to be referenced in the answer. This is achieved through a process called Query Fan Out: when a user asks an AI a question, the AI performs its own searches on Google or Bing. If your site is a top result for those sub-queries and is structured in a way the AI can easily parse (using clear headings and direct answers), you are more likely to be cited.

To rank in Google AI Overviews, you should be targeting long-tail queries and providing direct, structured answers. AI search results reward explicit context. We use the FSA Framework (Freshness, Structure, Authority) to ensure your content is primed for AI generated responses.

Yes, backlinks still matter for AI search visibility. AI platforms like ChatGPT still use Google and Bing to verify who is trustworthy. A strong link-building profile is the reputation signal that tells an AI your content is worth citing.

To measure AI SEO success, we track Share of Model (how often AI mentions you), Branded Search Growth, and AI Referral Traffic. This gives you a clear picture of AI SEO success and real-world ROI.