How Chat GPT is changing the face of search engine optimised website content.
Article — There’s no doubt that Chat GPT is the most hotly debated SEO topic of 2023. But the big question is can Chat GPT generate content that will legitimately help your website rank #1 on search engines? Let’s find out.
Posted by Jase Porter
There’s no doubt that Chat GPT is the most hotly debated SEO topic of 2023.
There are stacks of clever ways in which digital marketing agencies are embracing and utilising Chat GPT to automate more menial tasks like writing scripts and HTML code.
But the big question is can Chat GPT generate content that will legitimately help your website rank #1 on search engines? Let’s find out.
We figured the best place to start was to ask Chat GPT itself — is AI-generated content good for SEO? Here’s what it said.
As you can see, even Chat GPT is cautious about the true value of AI-generated content.
In a nutshell, its biggest flaws are that it lacks emotion, fails to include idioms and colloquial language that adds character, and generally sits on the fence when answering questions and providing true guidance.
AI-generated content will usually provide multiple points of view when answering generic questions rather than providing a straight-to-the-point response.
Google, for example, prefers clear and concise answers, and will often showcase the website with the strongest answers to specific questions highlighted as a rich result at the top of search results. This is critical real estate, but Google only rewards those with the most specifically written response.
While the future of AI-generated content has exponential possibilities, at this stage, it’s best to proceed with caution when it comes to using that content to boost your SEO. Even Chat GPT suggests that it could negatively affect your organic rankings.
In short, our advice is to bite the bullet, knuckle down and write useful engaging content for SEO. If you’re ever unsure, speak with a Search Engine Optimisation expert for advice on writing SEO content at scale.