Alta Technology is an industry innovator in lithium battery technology for large-scale commercial use. Early in their start-up phase, Alta Technology approached Spicy Web to deliver a complete go-to-market brand identity and marketing website that establishes and elevates their offer in a crowded market.
- Brand Identity
Designing a Future Industry Leader
During our discovery stage, we quickly found that other leading brands in the industry all shared a similar look. As a business early in its start-up phase, it is critical that we communicate Alta's core offering and unique selling point with the right balance of aspirational and actual. This is always a key challenge for projects like this, and is something that our team nailed here with a fusion of carefully curated stock imagery and custom composite product renders.
Custom Craft CMS Website
Our new website for Alta Technology showcases attention-grabbing animation and graphics that highlight their key offerings. As you scroll through the website, you will find clear and concise text and graphics that explain the primary features of their product in an easy-to-understand manner. Smooth transitions and prominent calls-to-action encourage visitors to interact and engage with the website. The website is also designed to provide optimal viewing experience on any device, with responsive design principles fundamental to our process.
In order to differentiate Alta, we aimed to steer clear of common technical stereotypes and instead highlight Alta's intelligence, expertise, and experience to more accurately reflect the company's identity, offerings, and unique selling points.
We developed a defined colour palette to project a sense of friendliness and approachability. While the lithium battery technology market can be intimidatingly technical, our goal is to ensure that Alta Technology's brand and website are accessible and welcoming to a wide range of potential clients, including those who may not have strong technical background.
The color palette we implemented features light blues, greens, and grays, which are often associated with feelings of calm, trust, and reliability. These colors help to create a sense of approachability and friendliness.
Brand identity design, custom website design and development, and graphic design by Spicy Web.