Migration SEO Services
Website migrations, such as domain changes, platform migrations, or full-scale redesigns, can significantly impact your search engine rankings if not managed correctly, resulting in a loss of organic traffic, broken links, and a decrease in search visibility.
15+ Years of Award-Winning Excellence
Expert Migration SEO to mitigate search ranking decline
SEO Migration ensures your website’s traffic and rankings remain intact during and after a major migration. Website migrations, such as domain changes, platform migrations, or full-scale redesigns, can significantly impact your search engine rankings if not managed correctly, leading to a loss of organic traffic, broken links, and a decrease in search visibility.
Migration SEO is essential for mitigating these risks by ensuring that your new or updated website is properly optimised and that any changes are seamlessly integrated without negatively impacting your ranking and authority.
Our SEO Migration Process
Our SEO Migration services are designed to minimise disruption and ensure a smooth change-over process. We work closely with you to plan and execute a strategy that preserves your SEO equity and positions your website for success.
Pre-Migration SEO Audit
Before any changes are made, we conduct a comprehensive audit of your existing website. This includes analysing your current rankings, backlinks, content, and technical SEO elements. The audit helps us identify potential risks and opportunities, allowing us to create a detailed migration plan that addresses all SEO considerations.
Strategic Planning & Consultation
We collaborate with your team to develop a migration plan. This includes deciding on the best practices for URL structures, redirects, content migration, and more. Our goal is to ensure that the new or updated website retains its SEO value and continues to perform well in search engine rankings.
301 Redirect Mapping
One of the most critical aspects of SEO Migration is implementing proper 301 redirects. We carefully map out your old URLs to the new ones, ensuring that users and search engines are directed to the correct pages. This helps prevent “404 Page Not Found” errors and maintains the flow of link equity from the old site to the new one.
Content Migration & Optimisation
As part of the migration, we review and optimise your content for the new site. This includes updating meta tags, headers, and on-page SEO elements to ensure that your content remains relevant and optimised for search engines. We also ensure that your new site architecture supports a user-friendly experience and improved crawlability.
Technical SEO & Site Launch Support
We manage the technical aspects of your migration, including monitoring crawl errors, ensuring proper indexing, and optimising site speed. Our team is on hand during the launch of the new site to monitor performance and address any issues that may arise, ensuring a smooth and successful migration.
Post-Launch Monitoring & Optimisation
After the migration, we continue to monitor your site’s performance, analysing traffic, rankings, and user behaviour to identify any issues. We provide ongoing support to fine-tune your SEO migration strategy, making adjustments as needed to maintain and enhance your search visibility.
Our SEO Clients Love Us
Our primary focus is on digital marketing strategies that deliver
Remarkable outcomes we are delivering with Strategic SEO
These SEO success stories started with a FREE Strategy Session
We are extremely selective about the clients that we work with. We only take on clients when we are confident we can deliver
Our Award-Winning Team Doing Good Work for Good People
Migrating a website is a complex process that requires careful planning and execution. At Spicy Web, our team of SEO experts has extensive experience managing successful website migrations for businesses of all sizes. We’re committed to ensuring your website continues to thrive during and after the migration. Our focus is on minimising risk and maximising the opportunities that come with change, helping you achieve long-term success.
... their knowledge and ability to research and really understand our business and customer base really set them apart from the competition.
GET YOUR FREE 30 MINUTE SEO MIGRATION STRATEGY SESSION
Planning a website migration? Ensure your SEO performance remains strong with our Migration SEO services.
SEO Migration with our Award-Winning SEO Experts
from $1995 Per Month
Learn how our SEO strategies can help you achieve higher rankings, increased traffic, and sustainable business growth.
Here's what you'll take away from your FREE 30 Minute Strategy Call:
✅ How to drive more sales and leads with targeted SEO strategies
✅ Ways to optimise your website for conversion and performance
✅ SEO tactics to improve your search rankings and visibility
Questions about SEO Migration
What is SEO migration, and why is it important?
SEO migration ensures that all SEO factors are maintained or improved when making significant changes to your website (e.g., a redesign or domain change). This process helps preserve your search engine rankings and organic traffic, reducing any potential disruptions.
How does SEO migration impact my existing search rankings?
If done correctly, SEO migration will protect and maintain your search rankings. However, improper migration can lead to ranking drops and traffic loss, which is why a thorough migration plan is essential.
Will my website experience downtime during SEO migration?
We aim to minimise any downtime during SEO migration. Most of the migration work happens behind the scenes, and we coordinate closely with your development team to ensure smooth transitions with little to no disruption.
What risks are involved with SEO migration?
Risks involved with SEO migration may include loss of traffic, broken links, or negatively impacted search rankings. With our detailed planning and careful execution, we mitigate these risks to ensure a seamless migration.
Will I lose any of my current backlinks during the migration?
No, your backlinks will remain intact during and after the migration. We map all relevant redirects to ensure that your link equity is preserved, helping to maintain your website’s authority in search engines.
What do we need from you to start the SEO migration?
To start the migration, we'll need access to your current website’s analytics, CMS, and hosting platform, along with a clear understanding of your business goals and any planned changes, such as new designs or structural updates.
How will we measure the success of the SEO migration?
We track metrics such as organic traffic, search rankings, and crawl errors before and after migration. Success is measured by maintaining or improving these KPIs without significant disruptions during or after the migration.
