SEO Migration Services to Seamlessly Transition Your Website

Website migrations, such as domain changes, platform migrations, or full-scale redesigns, can significantly impact your search engine rankings if not managed correctly, resulting in a loss of organic traffic, broken links, and a decrease in search visibility.

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We’re the SEO Migration agency you’ve been looking for.

Why businesses changing domains or CMS platforms partner with Spicy Web

📊 Focus on the Metrics That Matter

We benchmark and track the metrics that drive business growth. From leads and revenue to organic traffic and keyword performance, everything we do is measured, reported, and plnned to align with your migration.

🤝 No Lock-In Contracts

Sick of being stuck in long-term SEO retainers with underperforming agencies? We don’t do that. With Spicy Web, you keep full control of your site migration. We focus on building long-term partnerships based on results, not paperwork.

🎯 Work Directly with SEO Migration Experts

Tired of dealing with generalists who don’t understand the brief? At Spicy Web, you work directly with SEO migration experts. Our team is highly skilled, laser-focused, and accountable. No middle layers. No wasted time.

⚡ Tangible Results. No Fluff. Always.

We don’t get stuck in theory. You’re here for results—and that’s what we deliver. From the first strategy session to ongoing search engine optimisation, we keep things lean, focused, and built around your marketing objectives. No hacks. No fluff. Just clear, effective work that drives impact.

🔥 Migrations that Maintain (and Grow) Performance

We’re here to help you win. That means using the smartest tools, the sharpest strategies, and the creativity to ensure the migration goes smoothly. Whether you’re in e-commerce, tech, or professional services, our team builds an SEO migration strategies designed for serious performance.

FAQs about SEO Migration

What is SEO migration, and why is it important?

SEO migration ensures that all SEO factors are maintained or improved when making significant changes to your website (e.g., a redesign or domain change). This process helps preserve your search engine rankings and organic traffic, reducing any potential disruptions.

How does SEO migration impact my existing search rankings?

If done correctly, SEO migration will protect and maintain your search rankings. However, improper migration can lead to ranking drops and traffic loss, which is why a thorough migration plan is essential.

Will my website experience downtime during SEO migration?

We aim to minimise any downtime during SEO migration. Most of the migration work happens behind the scenes, and we coordinate closely with your development team to ensure smooth transitions with little to no disruption.

What risks are involved with SEO migration?

Risks involved with SEO migration may include loss of traffic, broken links, or negatively impacted search rankings. With our detailed planning and careful execution, we mitigate these risks to ensure a seamless migration.

Will I lose any of my current backlinks during the migration?

No, your backlinks will remain intact during and after the migration. We map all relevant redirects to ensure that your link equity is preserved, helping to maintain your website’s authority in search engines.

What do we need from you to start the SEO migration?

To start the migration, we'll need access to your current website’s analytics, CMS, and hosting platform, along with a clear understanding of your business goals and any planned changes, such as new designs or structural updates.

How will we measure the success of the SEO migration?

We track metrics such as organic traffic, search rankings, and crawl errors before and after migration. Success is measured by maintaining or improving these KPIs without significant disruptions during or after the migration.

Our SEO Migration Process

Our SEO Migration services are designed to minimise disruption and ensure a smooth change-over process. We work closely with you to plan and execute a strategy that preserves your SEO equity and positions your website for success.

Pre-Migration SEO Audit

Before any changes are made, we conduct a comprehensive audit of your existing website. This includes analysing your current rankings, backlinks, content, and technical SEO elements. The audit helps us identify potential risks and opportunities, allowing us to create a detailed migration plan that addresses all SEO considerations.

SEO Audit

Strategic Planning & Consultation

We collaborate with your team to develop a migration plan. This includes deciding on the best practices for URL structures, redirects, content migration, and more. Our goal is to ensure that the new or updated website retains its SEO value and continues to perform well in search engine rankings.

301 Redirect Mapping

One of the most critical aspects of SEO Migration is implementing proper 301 redirects. We carefully map out your old URLs to the new ones, ensuring that users and search engines are directed to the correct pages. This helps prevent “404 Page Not Found” errors and maintains the flow of link equity from the old site to the new one.

Content Migration & Optimisation

As part of the migration, we review and optimise your content for the new site. This includes updating meta tags, headers, and on-page SEO elements to ensure that your content remains relevant and optimised for search engines. We also ensure that your new site architecture supports a user-friendly experience and improved crawlability.

Technical SEO & Site Launch Support

We manage the technical aspects of your migration, including monitoring crawl errors, ensuring proper indexing, and optimising site speed. Our team is on hand during the launch of the new site to monitor performance and address any issues that may arise, ensuring a smooth and successful migration.

Post-Launch Monitoring & Optimisation

After the migration, we continue to monitor your site’s performance, analysing traffic, rankings, and user behaviour to identify any issues. We provide ongoing support to fine-tune your SEO migration strategy, making adjustments as needed to maintain and enhance your search visibility.

Our SEO services transform search engine results

Our award-winning, dedicated SEO specialist team has transformed brands' online presence after an SEO migration, delivering demonstrable ROI-leading results with their expert SEO strategies.

Search Engine Optimisation

Our Search Engine Optimisation services elevate businesses after migration to the top of search engine results. We work with innovative, growth-hungry brands and organisations to enhance online visibility, attract high-quality traffic, and drive sustainable growth.

SEO Services

Local SEO

Local SEO is essential for businesses that rely on local customers, whether you’re a bricks-and-mortar store, a service provider, or a restaurant. With more people using search engines to find businesses near them, optimising your online presence for local search is crucial for attracting customers in your area.

Local SEO

International SEO

Our International SEO services are designed to help your business succeed in global markets, with tailored strategies to ensure that your websites rank on the first page in multiple countries and languages, driving targeted traffic and increasing visibility on an international scale.

International SEO

Enterprise SEO

For enterprises, SEO is about building a cohesive, scalable strategy that drives growth across the entire organisation. With the right approach, Enterprise SEO can enhance brand visibility, increase market share, and generate significant revenue, making it a critical component of your overall digital strategy.

Enterprise SEO

E-Commerce SEO

Our E-Commerce SEO services are designed to increase your online store’s visibility, attract more qualified traffic, and boost your sales, ensuring that your product pages, category pages and overall site stand out in all the competitive online noise.

E-Commerce SEO

SEO for AI [AEO GEO AIO]

AEO, GEO and AIO can help your business gain stronger visibility in search. AEO (Answer Engine Optimisation) focuses on structuring your content for AI-driven search and voice assistants. GEO (Geographic Optimisation) targets location signals so nearby customers can find you more easily. AIO (AI Optimisation) ensures your pages meet the needs of machine-learning powered ranking systems.

SEO for AI Visibility and Citations

Our SEO Clients Love Us

Our primary focus is on digital marketing strategies that deliver substantial revenue growth for your business.

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Remarkable outcomes we are delivering with Strategic SEO

Organic search optimisation client results

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Our Award-Winning SEO Experts Doing Good Work for Good People

We help good businesses upscale by delivering innovative marketing and branding strategies that increase revenue and drive brand awareness. From our office by the beach in Melbourne, our team of professionals are driven by a desire for excellence in search.