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How much does SEO cost?

Article — “How much can I expect to pay for SEO?” Let's break down the barriers of traditional SEO packages and talk about the elephant in the room. Our Head of SEO Jase Porter explains.

Posted by
13.08.2022
Spicy web melbourne digital agency seo

“How much does SEO cost?”

This is a difficult question to answer, as it depends on a number of factors; how competitive your industry is, how much work needs to be done to improve your ranking, and how long you want to maintain your position... and so on.

That being said, at Spicy Web (we're a Search Engine Optimisation agency in Melbourne), we have a range of packages starting from $1995+GST. This investment will bring increased traffic and enquiries, which can lead to more sales and conversions.


How do SEO agencies price Search Engine Optimisation?

First, let's look at some of the traditional guidelines you can use to get an idea of how much you can expect to spend on SEO.

Local SEO for a lead-generating business

If you’re just starting out with SEO and have a limited budget, with most SEO agencies in Melbourne you can expect to spend $1000-$3000 per month for Local SEO. This may include both on- and off-page optimisation, as well as Google Maps optimisation.

Technical SEO for SME (Small to Medium Enterprise)

If you’re in a more competitive market and need to ramp up your SEO efforts, you can expect to spend $3000-$5000 per month for an effective campaign. This will include more comprehensive on-page optimisation and content design, as well as off-page SEO tactics like authority building and brand mentions.

National & International SEO for large Corporations

For larger businesses such as e-commerce stores in a highly competitive landscape, an effective SEO campaign can cost upwards of $10,000 per month. Campaigns of this nature are usually competing with national or global companies with revenue generated from online sales north of $100,000 per month. This type of campaign usually requires a team of specialists working on all different aspects of the project, from on-page optimisation to technical SEO to authority building.

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How does Spicy Web calculate the cost of your SEO campaign?

Now that you have an idea of how much you can generally expect to spend on SEO, let’s look at how Spicy Web calculates the cost of your campaign.

As we mentioned before, we take into account a number of factors including the size and scope of the project. However, what sets us apart from other agencies is our unique way of pricing our packages.

We have a formula that takes into account all of these factors and calculates your ROI (return on investment). This means that you know exactly how much you need to invest in order to see a return.

Turn up the [keyword] volume to amplify your return on SEO

The primary factors that underpin our pricing for SEO are; monthly search volume and search intent. We work with you to carefully choose a keyword plan that drives highly qualified leads to your website. We take into account the volume of searches per month and propose a Bronze, Silver, Gold or Enterprise SEO package for your business.

Calculate your potential return on investment from SEO

Use our calculator to determine your expected ROI by undertaking an SEO package with Spicy Web;

SEO ROI Calculator

Step 1

Discover your keyword's Monthly Search Volume by using tools such as SEMrush or Keyword Planner

[Keyword Search Volume] = X

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Step 2

Divide search volume by 10%
(Average click-through-rate for websites on the first page of Google)

X × 0.10 = Y

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Step 3

Divide your recalculated search volume by your
Sales Conversion Rate (Website users divided by sales per month)

Y × [Sales Conversion Rate] = Z

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Step 4

Calculate the Average Lifetime Value of each client

[Average Lifetime Value] × Z
= Monthly Organic Sales


For example, let's say our Shopify client agrees to a keyword plan for their products that total around 30,000 searches per month. Generally speaking, an e-commerce store usually converts 3% of organic traffic. Let's say their average order value is $140.00. We can estimate our client would be generating +$17,640 per month from SEO.

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Enquire about our SEO packages today

The evolution of our SEO strategies is tried and tested with hundreds of clients, in over 150 different industry niches around the world. We expect that within 90-120 days, you will see a healthy return on your monthly investment.

SEO doesn't have to be expensive. In fact, search engine optimisation is one of the most cost-effective marketing strategies with sustainable ROI. We'll work with you to create a customised SEO campaign that drives results.

Let's chat about SEO

Further Reading:

Shopify SEO problems and how to fix them