Updates & Thoughts.
Spicy Web is Now a Proud Mailchimp Partner
Future Connect: How to Find Your Customer in the Age of Automation
Presented by Google and Spicy Web, Future Connect is an invite-only event that brings together business leaders and marketing experts for a morning of conversation and connection focused on the future of digital marketing in the age of automation and what it means for business.
Spicy Web Turns Ten
Today marks ten years since Spicy Web was founded. From the spare bedroom to the top floor, we're as focused as ever on delivering incredible results for our clients through design, websites and marketing.
Our Mission: Good Work for Good People
For a decade, Spicy Web has been helping businesses build their brand and find customers online. Our mission has always been clear: to do good work for good people.
The Ever Changing Trends of Web Design
On the 30th anniversary of the World Wide Web, we look at our own history.
Digital Campaign Attribution: Which Campaigns are Driving Valuable Enquiries?
Conversion Loop is our answer to the constant struggles associated with tracking the return on investment, of digital advertising campaigns.
Google Premier Partner Awards 2018
The 2018 Google Premier Partner Awards happened and Spicy Web was a proud finalist!
Craft CMS is Coming to Melbourne
Craft CMS is headed to Melbourne February 5th for their first Australian event.
A Standout Digital Marketing Strategy for Mobile Tyre Shop
Mobile Tyre Shop’s origin story is far from mundane, they were kick-started by a now-famous run-in with the ‘Sharks’ on the Australian Shark Tank program. Spicy Web spearheaded their rapid expansion using Google Ads, and a unique 'extreme specificity' approach.
Announcing ReOrder: Making Repeat Craft Commerce Sales Simple
We love Craft CMS. Driven to improve the Craft experience with our ideas, we're proud to announce another Craft plugin called ReOrder.
Spicy Web Heads to Silicon Valley
The machines are taking over, but don’t panic — so far, it's a good thing.
We're A Google Premier Partner Award Finalist!
We are thrilled to have been named a Search Innovation Award finalist in this year's Premier Partner Awards, presented by Google.
What Is the Difference Between a Landing Page and a Website?
I hear these terms being used interchangeably all the time. This can be confusing, even sources such as Google Analytics & Facebook will sometimes use these terms in a vague manner. Blurring the lines especially for those who don’t deal with such terms every day.
Farewell AdWords, Hello Google Ads
Google has decided it was time to say goodbye to AdWords and welcome Google Ads, but did anyone actually notice? And what does it mean for you?
How much did you say you spend on AdWords?
Does it really matter? How much you spend is definitely not as important as you might think.
Team Retreat: A Week at the Grampians
We're a digital company, so we spend the majority of our time glued to our screens. Every now and then we like to take some time away from the office.
We Need a Front End Developer
We’re looking for an experienced developer to join our family of digital natives, to develop inspiring, cutting-edge custom websites from concept to deployment (and beyond).
Pause Fest 2018
Australia’s premier innovation event Pause Fest has been and gone for another year. Our designer Ryan went along to check out the action.
Facebook's Newsfeed Algorithm Changes, What Does It All Mean?
How will Facebook's newsfeed algorithm changes affect businesses & consumers?
The Year That Was
Twenty-seventeen has been another incredible year of growth and learning for the team at Spicy Web.
What is AMP and Why Should You Care?
Both very good questions which we recently asked ourselves. Here’s what we found after using it.
Why Words Matter: The Key to Great Website Content
You’ve got less than ten seconds to make an impression. Make it count.
Let's Get to the Top Page of Google! Right?
Getting to the top spot on Google is of utmost importance.
Google Shopping Masterclass in Sydney
A quick recap of the Google Shopping Masterclass that was held in Sydney.
Fresh Focus, New Website
We've launched a brand new website that better communicates our brand authenticity and quality of work. We're very, very proud to release it.
Stand Out With Google Posts
Google Posts has now rolled out to all businesses via Google My Business.
Why We Use Craft CMS
If only we had a dollar for every poor, run-of-the-mill blogging platform we’ve seen forced to undertake jobs it was simply never designed to do. If only.
We Have Evolved → Google Premier Partner
Spicy Web’s long standing relationship with Google has recently evolved.
Custom or Templated Websites: What’s the Difference?
Templates force you to manipulate the look and feel of your brand to fit within its bounds.
Calculating the ROI of a Brand New Website
In simple terms, you can work out exactly how much a lead is worth to your business. Once you have made this calculation, you need to consider how much you are currently spending to promote your (current) website.
Who Would Like Some Pie?
I know what you’re thinking, what a silly question, everyone likes pie, why wouldn’t you want pie?
May the 4th Be With You
Join Spicy Web for a Google livestream event where you'll learn from both Google and our team about how to grow your business online.
Who Wants a Cookie?
You'll often overhear your friends or relatives talking about products they've viewed online following them around the web, like some sort of strange sorceress coincidence.
How to Become Social on Social Media
Social media is the equivalent of a bustling cocktail party and these businesses are standing in the corner with their arms folded. Just because they are in attendance, doesn’t mean they did anything meaningful.
Why You Should Care About Your Brand
You should care about your brand because your customers care about your brand.
Google Hits the Road for Local Business
Our Director and AdWords guru Tony Sambell recently joined the Google team when they rolled into town to talk about all things Google and online marketing.