Bay Fish N Trips

Bay Fish n Trips operate a unique tourism business on the Mornington Peninsula. With their classic boat The Plover, Bay Fish n Trips take visitors to some of the best fishing spots on Port Phillip Bay. 

Originally a side-business for owners Sandra and Stuart, Spicy Web were a catalyst in building Bay Fish n Trips from humble beginnings to a full-time business. Through ongoing creative website design and targeted online marketing, Bay Fish n Trips continue to see significant growth year-on-year. 


  • Tourism


  • Website
  • Online Marketing
Phone Mockup
In the last two to three years, instead of having charters that are half-full, we are now getting full boats consistently.
Sandra, Owner, Bay Fish N Trips

A professional online image

Spicy Web worked with the team at Bay Fish n Trips to develop a website that encapsulates their unique service and presents it to potential customers in a professional and creative way, and most importantly, acts as an effective lead generation tool. 

Utilising Craft CMS, we developed a website that is clean and modern, and allows for easy content management. Using a content management system means that the Bay Fish n Trips team can add and manage all website content from photos to news items and much more. 


Decrease in cost per conversion
from Q1 2016 to Q4 2016


AdWords Clicks to the
Bay Fish N Trips website in 2016


Increase in bookings
from Q1 2014 to Q1 2017

Bay Fish Tourism Website

Make the phone ring

Bay Fish n Trips run a humble operation. Their goal is to simply make the phone ring. After unsuccessfully trying traditional marketing methods, Sandra and Stuart came to Spicy Web for advice on marketing their business online. As a Google Premier Partner — a professional who helps businesses by providing them with knowledge, training and support in Google products — we were able to transform the way they market their business. 

Through Google Analytics I know that the majority of our customers find us via Google Ads, which links them to our website.
Sandra, Owner, Bay Fish N Trips

Embracing Google Ads

With a fantastic website in place, the next step is to direct traffic to it. Google Ads is a perfect marketing tool for Bay Fish n Trips as it allows us to direct targeted customers to their website. 

With only a modest budget, Spicy Web can target web users who are directly searching for highly specific terms such as ‘fishing charters’ or ‘day fishing trips’. This means that Bay Fish n Trips are only paying for clicks from customers who are already searching for their service. 

Bay Fish N Trips were selected by Google Australia for an official Case Study. 

The Result

Following the release of their new website and through the use of Google Ads, Bay Fish n Trips have seen a substantial growth in revenue. Sandra strongly believes that embracing online marketing has transformed their business and given it an edge over their competitors, leading them to be the preferred fishing charter operator in the region. 

Working with Spicy Web has been so successful for Bay Fish n Trips that they were selected to be the subject of Google’s first Australia/New Zealand AdWords case study. To this day if you navigate to the Google Ads homepage, you can see Sandra & Stuart’s fantastic case study.

Bayfish 3
Bayfish 4
Spicy Web have created a fresh modern website for Bay Fish N Trips that is easy to use and helped our business tap into to a larger new customer base via AdWords. Very happy!
Sandra, Owner, Bay Fish N Trips

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