Founded by Historian David Howell, Kokoda Historical operates historical guided tours of First and Second World War battlefields and places of cultural significance in Papua New Guinea. The team at Kokoda Historical came to Spicy Web with a desire to completely overhaul their brand and online presence, to better compete with their fast-moving competitors.
- Brand Identity
With their primary point of difference being a focus on the historical aspects of the tours, we ensured throughout the branding and website to find a balance between modern and heritage, giving them a strong foothold in the market. The logo — an amalgamation of the Kokoda landscape, a compass, and the Rising Sun badge — is a distinct representation of this, packed with meaningful iconography.