Identity Pro.

The brainchild of former-A League head coach Scott Miller, Identity Pro is an organisation dedicated to high performance football coaching, psychology, and products. We were engaged during their start-up phase to develop a sharp and dynamic brand identity and create an online portal that allowed the business to communicate and grow.


  • Sport & Fitness


  • Website
  • Brand Identity
Idpro Logo

High Performance

Our first goal was to create a brand that effectively communicates the ethos of the company; taking high performance coaching and education designed for world class football players and making it available to young talent. By embracing video and a vivid colour palette, the website comes to life with a sense of action and urgency.

Idpro Macbook

Changing Goalposts

While the business was originally focused on selling a single training and nutrition application, the scope soon turned to private and group coaching, team education, and more. By building the website using Craft CMS, we ensured that these changes in business objectives could be easily implemented on the website without dramatic costs.

Idpro Mockup

Brand Development and Website by Spicy Web.
Video by Lachlan James Burns.