Find Training.
Find Training is a leading Australian directory connecting learners with top-tier training providers. Known for its diverse offerings, including first aid and health and safety courses, Find Training partnered with Spicy Web to address their challenges in organic visibility and drive more course enrolments.
Industries
- Health & Medical
- Education
- Training
Services
- SEO
- Technical SEO
- Google Ads
The team at Spicy Web has been a pleasure to work with—proactive, clear communicators who respect our time and allow us to stay focused on running a large and growing business while they expertly manage all aspects of our digital marketing. What has also stood out is their deep technical expertise. The insights they’ve provided have enabled us to make improvements to our bespoke systems that directly support and enhance the digital marketing efforts we’ve undertaken together.
About Find Training
Before partnering with Spicy Web, Find Training faced significant hurdles in their digital performance. Despite being a well-known training directory, their website struggled with low organic traffic and poor keyword rankings, limiting visibility in a competitive market. Additionally, their existing content failed to engage visitors effectively, resulting in low course enrolments. These challenges underscored the need for a comprehensive SEO strategy to drive growth and improve user engagement.
Key Challenges:
- Declining Organic Traffic: A need to attract more visitors via search engines and compete effectively in a saturated market.
- Underperforming Keyword Rankings: Critical search terms like “first aid courses” and “health and safety training” were underutilised.
- Low Conversion Rates: Existing traffic wasn’t translating into course enrolments, signaling gaps in user engagement and content effectiveness.
In less than 6 months, we delivered a 279% increase leads for first-aid training directory Find Training
↑ 279%
Increase in Leads Generated
from Organic Traffic
↑ 141%
Increase in Website Traffic
within 6 months
↑ 512%
Increase in Daily Website Clicks
within 6 months
Our SEO Strategy
80-Point Technical SEO Audit
- Conducted a comprehensive review to identify and address technical performance barriers.
- Resolved indexing issues, optimised site speed, and ensured mobile responsiveness to enhance user experience.
Keyword Optimisation
- Performed in-depth research to identify high-intent keywords aligned with Find Training’s offerings.
- Strategically integrated these keywords into metadata, headers, and body content.
- Focused on localised terms, such as 'first aid training in [city],' to capture regional demand.
Content Creation and Enhancement
- Refined course descriptions to align with user intent and improve search visibility.
- Published engaging blog content on trending topics, such as 'How First Aid Training Saves Lives.'
- Added clear, actionable calls-to-action (CTAs) to guide users toward enrolment.
Data-Driven Improvements
- Leveraged Google Search Console to identify underperforming keywords and refine content strategies.
- Optimised meta descriptions to boost click-through rates (CTR) and engagement.
Our SEO Results
Through this partnership, Find Training experienced measurable improvements in their organic results, including:
- 5500% increase in organic traffic within six months.
- Top 3 rankings achieved for 25 high-value keywords, including 'First aid courses near me' and 'CPR training online.'
- 30% growth in course enrolments, with 40% higher engagement on pages featuring CTAs like 'Book a Course.'
- Improved user engagement, with a 25% drop in bounce rates and longer average session durations.
