Projects

Intech3.

Intech3, a Melbourne-based IT support provider, partnered with Spicy Web to grow its online visibility and drive qualified leads across industries. Starting with minimal search presence, we delivered rapid SEO growth. In just 6 months, Intech3 achieved a 28% increase in clicks, and achieved lead-gen KPIs ahead of schedule — driving over $1.2 million in qualified new business opportunities, showcasing the significant growth and potential for future business.

Industries

  • Technology

Services

Challenges & Objectives

  • Low Organic Visibility: Virtually no keyword rankings prior to November 2024.

  • Lead Generation Target: Secure 6 qualified leads within 6 months.

  • Service Focus: Drive targeted traffic to high-margin services, especially Managed IT Services.

  • Industry Presence: Improve visibility for industry-specific IT service pages (e.g. for architecture firms).

  • Site Performance: Improve engagement through clearer structure and content.

Intech4

In less than 6 months, we delivered a 28% increase in traffic for IT support provider Intech3

↑ 36


New keywords ranking 1-10
within 6 months

↑ 28%


Increase in clicks
within 6 months

↑ 1.2M


qualified new business opportunities
within 6 months

Approach & Strategy

Technical SEO & Site Architecture
  • Reorganised core services into structured parent/child pages to support targeting for industries like architecture and professional services.
  • Resolved indexing issues and improved crawlability.
Keyword Strategy & Metadata Overhaul
  • Mapped 143 high-intent commercial keywords tied to Managed IT Services and niche verticals.
  • Rewrote all metadata and structured content around service-based queries.
Content Optimisation & Targeted Landing Pages
  • Built out new landing pages for core services to establish a clear site hierarchy, strengthen topical relevance, and improve overall site depth for SEO.
  • Optimised key industry-specific subpages to support long-tail discovery.
Rank Tracking & Performance Monitoring
  • Monitored keyword growth from 0 in top 10 to 36 keywords ranking in position 1–10 within 6 months.
  • Prioritised keyword gaps based on impression growth in Google Search Console.
Intech1

Key Results

Through this partnership, Intech3 experienced significant improvements in their organic results, including:

Organic Impressions
  • 549,000 impressions in the last 6 months vs 24,400 in the 6 months prior (over 2,150% growth)
Keyword Rankings
  • From 0 to 36 keywords in positions 1–10
Traffic Gains
  • Website clicks up 28%
Lead Generation
  • Lead-gen KPIs hit within 6 months, driving over $1.2 million in qualified new business opportunities