Kontrol4.
Based in Frankston and operating globally, Kontrol4 work with organisations to update internal systems with mobile and cloud-based technology. Kontrol4 engaged Spicy Web for a full suite of services to overhaul their brand and reposition them online, including; a full brand refresh, custom and responsive CMS website design, followed by AdWords and Social Media ads, as well as facilitating ongoing SEO.
Industries
- Technology
Services
- Branding
- Website
- Online Marketing
Developing a Brand
Spicy Web was tasked with a complete re-brand of the business. Formerly Vertical Matters, we were challenged to evolve the brand to a place that elevated them from a small startup into a global player with a bold and unique look and voice.
The resulting brand design emphasises their tech-startup nature and evolves it into a brand experience that is attention-grabbing, vivid and future-fied. With a visual link to their past, the cloud icon represents the services they provide, while a custom wordmark offers own ability to the brand.
Taking the Brand Online
With varying audiences and a large amount of content, we worked closely with the team and principals at Kontrol4 to rethink and restructure the website for a more sensible and friendly user-flow.
The website was built by our development team on Craft CMS, allowing us to create a website that is easy to use and update into the future, meaning that the Kontrol4 team can use in-house resources to keep the website content fresh and current.
Digital Marketing
Following the launch of the website and re-brand, Spicy Web developed an ongoing online marketing strategy involving Google Ads as well as Social Media Ads that marketed the new website and brand to clients new and existing.
kontrol4.com
Branding, graphic design, and website design and development by Spicy Web.
