Projects

Astrea.

Astrea, a future-focused engineering consultancy, partnered with Spicy Web to elevate their brand and digital presence. The goal was to reposition Astrea as a bold leader in their industry with a refined, scalable website experience. The result is a confident and accessible website that clearly communicates their value and vision.

Industries

  • Professional Services

Services

Astrea Mobile Mockup
Astrea Home
The team at Spicy Web are simply very good at what they do. Incredibly skilled, personable and considered in their approach to make the process both uncomplicated and productive. The quality of the final product speaks for itself really.
Zac Hallinan, Marketing and Communications Manager, Astrea

Challenges & Objectives

  • Reposition the Brand: Shift perception from a traditional engineering firm to a future-focused leader.

  • Elevate the Digital Experience: Create a modern, intuitive website aligned with Astrea’s ambitions.

  • Improve Internal Engagement: Develop a visual identity that the internal team could feel proud of and rally behind.

  • Support Content & Marketing Growth: Build a flexible platform to accommodate ongoing communications and business development needs.

  • Stand Out in a Conservative Market: Balance visual impact with clarity and professionalism.

Astrea Services

Approach & Strategy

  • Collaborative Discovery Process: Led strategic workshops with Astrea’s internal team to align on goals and brand direction.

  • Visual Identity Refresh: Introduced a refined, modern aesthetic with strong typography, minimal layout, and a clean palette.

  • Custom Graphic Language: Developed abstract, wireframe-inspired visuals to represent structure and precision.

  • Accessible & Scalable Website Design: Built to WCAG 2.1 standards with a modular CMS that enables future content growth.

  • Flexible Asset Toolkit: Delivered a visual system adaptable across web, social, proposals, and internal communications.

Astrea Scroll Section

Project Outcomes

  • Stronger Brand Perception: Astrea’s leadership described the new identity as exceeding expectations and energising internal culture.

  • Increased Engagement: The website is now a central platform for business development and stakeholder communication.

  • Improved User Experience: Clear content structure and professional design improve navigation and content discoverability.

  • Long-Term Scalability: The CMS and brand system were built to evolve alongside the business.

  • Distinct Market Positioning: A clean, confident brand now sets Astrea apart in a conservative industry space.

Astrea Community