eWorks is a nationally recognised leader in the design, development, and implementation of high-level eLearning platforms for Australia's largest Universities, TAFEs, and education providers. The eWorks team engaged Spicy Web to deliver a comprehensive brand refresh and digital marketing overhaul to modernise and scale their business.
- Professional Services
- Brand Identity
Crafting a Flexible Brand Design System
Drawing inspiration from their core values of knowledge, growth, and accessibility, we crafted a dynamic and visually engaging brand identity that captures the essence of eWorks' mission.
The new eWorks logo — a modern evolution from their previous brand — communicates their mission and USP with simplicity and confidence. The color palette consists of soft shades of green, representing intellect, learning, and renewal. Additionally, we developed a versatile set of typography guides, embracing Garnett as a modern sans-serif with lots of character.
The brand system extends to various collateral materials such as brochures, presentations, and online platforms, ensuring a consistent and cohesive visual identity across all touchpoints. The new brand system uniquely encapsulates eWorks' dedication to empowering learners and fostering a transformative educational experience.
Within three months of launch, the new eWorks website has seen a 141% increase in website traffic
Increase in website users (2,322 vs 962)
Increase in average session duration
Increase in pages per session
Comparing year-on-year data April 15 – May 31 2023 to the same period 2022
A Website for Now & The Future
Leveraging the robust capabilities of Craft CMS, we designed, developed, and deployed a dynamic and contemporary new content marketing website for eWorks. We began by conducting extensive research and analysis to understand their target audience and industry landscape. Based on our findings, we devised a comprehensive content strategy that focused on delivering valuable and informative resources to engage and educate users. Using the new brand design system, our web design team crafted a visually captivating and user-friendly interface, combining intuitive navigation, eye-catching graphics, and a cohesive brand aesthetic.
Leveraging Craft CMS
We seamlessly integrated Craft CMS, leveraging its flexibility and scalability to create a dynamic and customisable website that catered to eWorks' specific needs. With meticulous attention to detail, we optimised the website for search engines, ensuring high visibility and organic traffic. The end result is a cutting-edge content marketing website that not only showcases eWorks' expertise but also provided a seamless user experience, positioning them as a leading authority in the eLearning industry.