Flinders Wealth.

Flinders Wealth is an independently-owned financial planning practice with offices in Carlton and the Mornington Peninsula. We teamed up with Flinders Wealth to deliver a vibrant and contemporary refresh of their logo and brand, as well as their web presence, to better connect with their current and potential client base.


  • Professional


  • Website
  • Brand Identity
Badge New Flinders
Flinders Wealth Frankston Shoot 38 2
Img 3273

Authentic Imagery

Working with local photographer Lachlan Scallion, we produced a suite of photographs that exude the relatable and authentic essence of Flinders Wealth’s service offering. This image repository offers a rich visual library that can be utilised across all marketing platforms.


Moving the Brand into the Future

The overall goal of the brand refresh was to communicate the youthful energy of founders Michael and Nick. While the previous logo and branding was servicing them well, assessing that it felt stuffy and conservative, and no longer accurately represented Flinders Wealth.

With a desire to retain some of the recognition they had built, we used the existing logo as a starting point, exploring ways we could update it to a dynamic and energetic brand.

Utilising vibrant colour and modern typography, the new brand is a flexible and contemporary system that extends throughout printed material, online, and general marketing, developing a strong and consistent tone of voice for Flinders Wealth.

Fw Logo Old New
5 Scene 2
Flinders Wealth Carlton 191
Flinders Wealth Carlton 272

Refreshing the Website

Building on the existing website build by Spicy Web in 2015, we updated it to reflect the new branding. Adding splashes of colour, large images (drawn from our new image bank), and updating typography for a modern update that better reflects the business and appeals to their core customer base.

Fw Letter

Branding, graphic design, and website design and development by Spicy Web.
Photography by Lachlan Scallion.