Racer Industries is the largest direct importer of race parts in Australia, supplying customers from club racers to V8 Supercars with quality parts and service. Since implementing Spicy Web’s
- Auto Parts
- Ecommerce SEO
- Technical SEO
- Content Design
- Advanced Analytics
Being a predominantly B2B business in the automotive parts industry for professional motorsport, Racer Industries saw their next opportunity for growth was to expand rapidly into the B2C market targeting hobby race car and go-kart drivers who needed quality automotive parts delivered fast.
- Custom CMS built by Maropost Commerce Cloud — a B2B and B2C multi-channel platform that provides an all-in-one solution for e-commerce, POS, inventory management, order management, and shipping labelling.
- Custom CMS websites provide additional challenges when implementing technical SEO.
- An extensive product range with an adhoc site structure. Over 30,000 products available to buy online nested within categories without content and on-page optimisation.
- We discovered duplicate page title and content issues across the site.
In less than six months, we increased ecommerce revenue from organic search by six figures.
Increase in revenue from
organic traffic as a result
of SEO strategy
Increase in organic traffic
from optimisation investment
Doubled conversion rate
from organic traffic
At Spicy Web — a Search Engine Optimisation agency in Melbourne — our primary focus is to expand the reach and presence of our client's websites in organic search results without compromising the authenticity and quality of their brand.
40-point Technical Audit
With a comprehensive website audit and
Keywords That Convert
Keywords should be chosen with care and precision so they can help bring highly qualified traffic to your site and grow your products or services organically. We sat down with Racer Industries and together identified keywords with the right search intent for their campaign. We have seen an
The Language of Search Engines
Schema markup is the code that helps search engines understand the content on your website. By adding schema markup to your website, you can improve your chances of appearing in rich snippets and other search results features. Spicy Web has identified that