With operations across Australia and New Zealand, Choice Energy is an industry leader in solar energy and energy procurement for commercial businesses. With a website that was lagging behind their brand and failing to engage their audience, Spicy Web was engaged to rebuild their online presence from the ground-up.
Following an internal realignment of their brand, our brief was to transform their inconsistent and dated website into an engaging, contemporary portal that better reflects their service offering, culture, and unique selling proposition.
Designing for the Audience
Choice Energy recognised from early in the project that their core market is in the industrial and manufacturing space. It was integral to the success of the project that the website design was clean and contemporary without alienating their core customer. As a result, the website places focus on engaging video content, relatable customer reviews, and case studies, with clear and direct call to action to generate high-quality and consistent leads.
...it was amazing to work with a partner like Spicy Web. They went over and above every step of the way and I felt I was in good hands the whole time.
A CMS for Business
By embracing Craft CMS for the website’s content management system, we were able to build the site armed with a number of content feeds, allowing the team at Choice Energy to continue to update the website with fresh and engaging content including news, case studies and service information.
Craft CMS Localisation
Following Choice Energy's recent expansion into New Zealand, we leveraged Craft CMS’s inbuilt ‘Localisation’ feature to create region-specific versions of the website. This allows Choice Energy to manage customised versions of the website for each region — with the ability to display or hide specific case studies and services — without having to maintain separate websites.