Projects

Kinetic Education.

Supporting students K–12, Kinetic Education unites real tutors with online learning. Since partnering with Spicy Web for SEO and Google Ads Management, their online leads have grown by 229% year on year since 2022.

Industries

  • Not-For-Profit

Services

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Spicy Web are not your normal agency, the level of care is exceptional. They not only take the time to understand your needs, but they deliver results.
Justin Holland, Head of Marketing, Kinetic Education

Project Background

Yooralla is a not-for-profit organization dedicated to empowering people with disabilities to live the life they choose. They provide direct access to essential services, including support programs, accommodation, employment opportunities, and social networks.

Yooralla approached Spicy Web for SEO and Paid Media expertise after experiencing a significant decline in website performance metrics and search engine rankings. Having previously managed their website and content internally, they faced significant challenges in their digital marketing performance.

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Key Challenges

  • Tracking Issues: No tracking system was in place, with data spread across third-party tools and multiple subdomains.
  • Knowledge Gaps: Limited understanding of SEO concepts created barriers to effective implementation.
  • Keyword Sensitivity: Strategic use of necessary keywords was required to avoid perpetuating stigma around disabilities.

Over 12 months, we grew Kinetic Education's website traffic by 340k visitors

↑ 446%


Increase in enquiries
Year on Year

↑ 411%


Combined (SEO + Google Ads) traffic
increase of 340k users in 12 months

↓ 41%


Reduced cost per lead
by 41%

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Our SEO & Paid Media Strategy

Comprehensive Tracking System Integration:
  • Collaborated with third-party providers to integrate a centralized tracking system using Google Tag Manager (GTM).
  • Set up goals to monitor critical interactions, including form submissions, click-to-call actions, click-to-email actions, PDF downloads, donation button clicks, and job view engagements.
SEO Training and Knowledge Sharing:
  • Conducted an SEO 101 training session to empower Yooralla’s team with the knowledge and tools needed for seamless implementation.
  • Developed a clear workflow to streamline SEO tasks across multiple management levels, ensuring alignment and buy-in from stakeholders.
Strategic Keyword Usage:
  • Navigated the delicate task of using essential keywords without negatively impacting user perception or search results.
  • Incorporated high-volume, relevant keywords into metadata, ensuring they improved click-through rates while respecting the sensitivities of Yooralla’s audience.

The Results

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