Projects
Allens Training.
Allens Training partnered with Spicy Web to unify and optimise their national first-aid training services into one cohesive website. We streamlined their digital presence and channels by providing a practical, user-centered experience users and customers. By merging various domains into a single site, we aimed to enhance usability, support seamless course bookings, and improve online discoverability for customers and training providers alike.
Industries
- Health & Medical
Services
- Website Design
- Website Development
- SEO
Project Goals
- Consolidate multiple high-traffic URLs into a single website that streamlines bookings, inquiries, search, user resources, and information
- Manage a complex SEO migration, implementing redirects to retain search rankings and credibility
- Develop an intuitive backend to allow Allens Training ongoing flexibility and easy updates
- Seamlessly integrate Allens Training’s site with their FindTraining platform for simplified course bookings
- Build a compliant website that aligns with Australian training provider regulations
Project Outcome
- Streamlined Web Experience:
Successfully merged a number of fragmented mini-sites into one unified Craft CMS website, enhancing user experience and making it easier for users to navigate course bookings, access student information, and submit inquiries—all while adhering to necessary training regulations - Comprehensive SEO Migration:
Managed a meticulous SEO migration to preserve Google rankings, refining SEO keyword strategies to improve discoverability. Additionally, launched a collaborative short-term Google Ads campaign with Allens Training to bolster visibility during their marketing push. - Seamless Course Booking Integration:
Solved the integration challenge with FindTraining by implementing step-specific URLs, optimising the booking flow to minimise clicks and make course selection simple and efficient. - Flexible, User-Friendly Backend:
Delivered a refreshed design system and component library, allowing Allens Training staff to make updates easily, ensuring the site remains adaptable and future-proof.
These solutions positioned Allens Training for sustained growth by providing a powerful, unified platform tailored to their operational needs and user expectations.
