Yooralla.
Yooralla is a cherished not-for-profit organisation dedicated to supporting people with disabilities to live the life they choose. They provide direct access to essential services such as support programs, accommodation, employment opportunities, and social networks.
Industries
- Not-For-Profit
- NDIS
- Health & Medical
Services
- SEO
- Technical SEO
- Paid Media
- Google Ads
About Yooralla
When Yooralla approached Spicy Web, they were grappling with significant challenges in their website’s performance. While managing their website and content internally, they had noticed a decline in search engine rankings and overall digital performance metrics — compounded by an increasingly competitive NDIS space. They sought expert guidance — preferably from an agency experienced in the not-for-profit sector.
Key Challenges:
- Tracking Deficiencies: The use of third-party tools and multiple subdomains made data collection fragmented and flawed.
- Knowledge Barriers: A lack of internal SEO expertise created obstacles for effective implementation.
- Keyword Sensitivity: Being mindful of language around disabilities was critical to maintain respectful terminology while balancing search volume opportunities.
↑ 19%
Increase in Clicks
Year on Year
↑ 83%
Increase in Impressions
Year on Year
Our SEO Strategy
Enhanced Tracking and Analytics
- Worked closely with third-party providers to integrate Google Tag Manager (GTM).
- Set up detailed tracking goals to monitor key user interactions.
- Enabled Yooralla to gain actionable insights into user behaviour across their website and subdomains.
SEO Training and Workflow Optimisation
- Delivered foundational training to upskill Yooralla's internal marketing team
- Established a clear workflow for task management, ensuring efficient collaboration across multiple levels of the organisation.
- Fostered internal buy-in and alignment on SEO priorities, empowering the team to contribute meaningfully to the strategy.
Keyword Strategy with Sensitivity
- Developed a tactful approach to keyword use, incorporating essential search terms strategically within metadata, headings, and content.
- Balanced the need to improve search visibility with a respectful and empowering narrative around disabilities.
- Focused on high-value keywords that drive traffic while upholding Yooralla’s values and mission.
Our SEO Results
Through this partnership, Yooralla experienced measurable improvements in their digital presence, including:
- Improved tracking capabilities that provided clear insights into user engagement.
- Enhanced search engine rankings and a return to positive performance trends.
- A more confident and empowered internal team, equipped to manage and maintain SEO efforts sustainably.
