Trish McLachlan.

Marketing Manager

With over 25 years of experience and a postgraduate degree in marketing, Trish is a marketer who loves creating messaging and strategies that drive growth. All about boosting brand awareness, driving customer engagement, and exploring the untapped, Trish's expertise covers everything from digital channels like SEO, SEM, and social media to more traditional marketing approaches such as event marketing and PR.

PPC Marketing

trish@spicyweb.com.au

Trish's Recent Notes

12.06.2024

Insights — The success of any marketing campaign hinges on the ability to track, measure, and analyse key performance metrics. Without understanding your marketing campaign's key performance metrics, it's like throwing spaghetti at the wall and hoping it sticks.

30.05.2023

Article — There’s a complex interplay between organic and paid search where the little details can have big consequences on your success. We explore the intricate interplay between organic and paid search and reveal the power play of using both strategies in your marketing mix. 💪

11.01.2023

News — On July 1st, 2023, Google Analytics Universal will be no more. What does this mean for your business? It means that you will no longer be able to see any of your website’s performance data, and by the end of 2023, you will no longer be able to access Google Analytics Universal at all!