Article — Shopify has several common technical SEO problems that can hamper a website's ability to rank well in search engines — our Head of SEO explores what they are and how to fix them.
What is an SEO Audit?
Technical SEO Analysis
The technical foundation of your website plays a crucial role in its search engine visibility. During a technical SEO analysis, our experts delve into the technical infrastructure of your site, assessing factors like site speed, mobile responsiveness, URL structure, and site architecture. We uncover any issues that might hinder search engine crawlers from properly indexing and ranking your website. By optimising these technical elements, we lay a solid foundation for enhanced search visibility.
On-Page SEO Analysis
On-page SEO analysis focuses on the elements directly visible to users and search engines. Our team scrutinises your website's content, meta tags, headings, keyword usage, and internal linking structure. By aligning these elements with relevant search queries and optimising their presentation, we enhance your website's search engine rankings. Through strategic content improvements and keyword optimisation, we ensure that your website provides valuable information and a seamless user experience.
Interpreting SEO Audit Results
After conducting a thorough
Prioritising Actionable Recommendations
Not all recommendations carry the same weight in an
What is checked in a Free SEO Audit?
Meta & Structured Data
- Title element
- Title contains important keywords
- Title tag is unique
- Page contains a unique Meta Description
- Favicon Defined
- OG and Social Metadata
- Website Structured Data
- Local or Organisation Schema Markup
- Enhanced Product Schema Markup
- Review Schema Markup
- FAQ Schema Markup
- Site Structure
- CSS files
- Server Files
- Duplicate Content
- Hierarchical HTML tags
- Content Targeting
- Google's Quality Guidelines Check
- Content can be rendered by Google
- Google Web Cache
Internal Linking & Navigation
- Links are crawlable
- Internal & External 404 errors
- Anchor text
- External links correct settings rel=" "
- Paginated pages
- Redirected chains
- Descriptive alt attributes
- Image's over 100 kb
- Image titles, captions & filenames
- Image sitemaps
Mobile Device Optimisation
- Google Mobile-Friendly Test
- Responsive web design
- Mobile site is exact replica of Desktop
- Largest Contentful Paint
- Time to first byte
- Core Web Vitals
- CDN assessment
- HTTP Strict Transport Security
- SSL certificate
- Malware Scan
- Niche relevant backlinks
- Google Guidelines & SPAM link check
- Disavow files check
Get Your Free SEO Audit
At Spicy Web, we are proud to offer free
Frequently Asked Questions About SEO Audits
What is the purpose of an SEO audit?
The purpose of an
Can I perform an SEO audit myself, or should I hire an expert?
While it's possible to perform a basic
What can I do to improve my website's SEO after an audit?
How long does an SEO audit take?
The duration of an
What is the cost of an SEO audit?
We understand the importance of having a clear understanding of your website's performance and potential areas for improvement. Our team of experts will conduct a thorough analysis of your website's SEO health and provide you with a comprehensive report, outlining actionable recommendations to boost your online presence. Our commitment to your success drives us to provide these