Article — After a new website launch saw their organic rankings plummet 📉 Racer Industries came to Spicy Web for help. The result is an award-winning campaign 🏎️ that far exceeded their expectations and has lead to incredible growth 🌿 for their business.
Optimisation without brand compromise
Our approach to Search Engine Optimisation is to expand your company's visibility in organic search results without brand compromise. Many
Search Engine Optimisation Audit
Where do we begin? With a comprehensive
website audit and technical Search Engine Optimisation health check. Our
Together, we’ll select keywords with precise
user intent to compliment your product or
service. We work with you to build a campaign
SEO: More than Search Results
As a leading
We’ve thrown the ‘distraction metrics’ out the window and instead focus and talk in terms like revenue, sales, conversions and ROI, that our clients really care about. Our core goal is to grow our client's revenue and sales, long-term, through
SEO Hot Topic: Search Intent
Search intent is one of the hottest SEO topics right now. Most
To stay visible within search, it’s important to optimise your web assets for different steps throughout the customer journey. We help by doing the homework for you, staying on top of industry changes and providing useful information and solutions so you can optimise your web assets for success.
Questions about Search Engine Optimisation
What is Search Engine Optimisation?
Google is the world's largest advertising billboard, organising the world's information and making it universally accessible and useful. If you search for a product or service you sell but do not see your website below the Ads on Google, then it's likely your website could benefit from Search Engine Optimisation.
Search Engine Optimisation can be achieved through several methods, including optimising the website content, site speed, structure and code, and building an online reputation for being an authority information provider in your niche.
Does search engine optimisation really work?
Yes, it really does work.
A common misconception is that Search Engine Optimisation takes too long to show results, however, this is not the case. Through a combination of on-page optimisation and off-page efforts, SEO can deliver quick results that last. As an example, Spicy Web was able to increase organic revenue by 6 figures for one of our e-commerce clients in the competitive automotive parts sector, an increase of 240% in organic sales in just 4 months!
There are many agencies that offer
How much does Search Engine Optimisation cost?
There are a lot of variables that go into how much a Search Engine Optimisation campaign will cost, including the size and scope of the project, the competitive landscape, the current state of your website, and more.
At Spicy Web, we have created a unique way of pricing our
Is AI-generated content good for Search Engine Optimisation?
AI-generated content lacks emotion, does not contain idioms and generally sits on the fence when answering questions. AI-generated content will usually provide multiple points of view when answering generic questions instead of providing a concise answer. In short, we recommend you bite the bullet, knuckle down and write useful engaging content for Search Engine Optimisation.
What is local Search Engine Optimisation?
Local Search Engine Optimisation refers to the process of optimising a website and its content to improve its visibility and ranking in local search results. The primary goal of local Search Engine Optimisation is to help businesses appear in the top search results for queries related to their products or services in a specific geographic location.
What is on-page Search Engine Optimisation?
On-page Search Engine Optimisation refers to the practice of optimising individual web pages in order to rank higher and earn more relevant traffic in search engines. It involves optimising the content and HTML source code of a web page to make it more accessible, relevant, and attractive to both search engines and users.
Effective on-page Search Engine Optimisation can help search engines understand the content of a page and match it with relevant search queries, ultimately improving the website's ranking and visibility in search engine results. However, it is important to balance on-page SEO with a user-centric approach, as search engines increasingly prioritise content that is helpful and valuable to users.
What is off-page Search Engine Optimisation?
Off-page Search Engine Optimisation refers to the actions taken outside of a website to improve its ranking and visibility in search engine results pages (SERPs). It involves optimizing external factors such as backlinks, social media signals, and online directories to improve the website's authority and relevance.
The most common
Other off-page Search Engine Optimisation tactics include social media marketing, online reputation management, influencer outreach, and content marketing. These tactics can help improve a website's visibility and reputation across the web, making it more likely to appear in relevant search results.
What's included with a Search Engine Optimisation package?
Spicy Web offer tailored solutions to enhance your website's online visibility and search engine rankings. As a business owner or CMO, you already understand the importance of having a well-optimised website to attract potential customers and increase your online presence. However, SEO can be a complex and time-consuming process, which is where our team of
✓ Unlimited Keywords (Up to 35,000 total search volume per month)
✓ Monthly Growth Reporting: Keyword Rankings & Organic Trac
✓ Weekly or Fortnightly Review & Strategy Meetings
✓ 80-point SEO Health Check & Technical Audit
✓ Google SERP Rich Snippets Optimisation
✓ Local SEO Business Directory Optimisation
✓ Website Speed Audit & Optimisation
✓ Content Strategy Development
✓ Advanced Content Copywriting
✓ Bing & Open.ai Optimisation
✓ Niche-Relevant Link Building
✓ Content Monitoring Software
✓ AI Machine Learning - Monitor & Predict Search Trends
✓ Image Optimisation & Tagging
✓ Core Web Vitals Audit & Optimisation
How long until I see a return on investment on a Search Engine Optimisation package?
Typically, it takes 6 months to start seeing tangible results from a Search Engine Optimisation campaign. This is because Search Engine Optimisation is a long-term strategy that involves optimising a website's content, structure, and backlinks to improve its ranking on search engines like Google. The timeline for seeing results can also depend on the specific tactics used in the SEO campaign, as some strategies may produce faster results than others.
It's best to approach a
It's also important to keep in mind that Search Engine Optimisation is not a one-time investment, but rather an ongoing process. Search engines like Google are constantly updating their algorithms and ranking factors, which means that Search Engine Optimisation tactics must be regularly updated and adjusted to stay effective.
Search Engine Optimisation Articles
News — Here’s what we’ve just achieved. In less than three months. For one of our largest ever clients. The power of SEO!
Article — There’s no doubt that Chat GPT is the most hotly debated SEO topic of 2023. But the big question is can Chat GPT generate content that will legitimately help your website rank #1 on search engines? Let’s find out.
Article — “How much can I expect to pay for SEO?” Let's break down the barriers of traditional SEO packages and talk about the elephant in the room. Our Head of SEO Jase Porter explains.