From Buzzword to Boardroom: AI for CMOs
The CMO’s Guide to Embracing AI in Digital Marketing
AI has shifted from a passing trend to a boardroom conversation. But most marketing leaders are still asking: how do we make AI work for us?
✅ Cut through the hype and spin
✅ Understand what Google and Meta aren’t telling you
✅ See where AI creates real impact in digital marketing
✅ Gain clarity and confidence to lead your brand forward
High-Performance
Digital Marketing
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Why This Guide Matters
AI hype is everywhere — but practical answers are rare
This isn’t another fluffy overview. It’s a practical, strategic guide designed to help you:
Cut through the hype — what AI really changes in SEO, Paid Media, and content
Balance automation with expertise — why human insight still drives competitive advantage
Avoid platform traps — how to stop Google and Meta from eating your budget
Set the agenda — a framework for CMOs to lead AI adoption with confidence
Is this playbook for you?
AI insights for marketing leaders, not beginners
We've created this playbook based on hand-on experience integrating AI into our clients' marketing strategy. We've done the trial-and-error so you don't have to. We've written this guide specifically for;
- CMOs who need to guide their board and team through AI’s impact
- Marketing Managers under pressure to deliver ROI in a shifting digital landscape
Ambitious brands that want to use AI strategically, not reactively
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Client Reviews
Why Spicy Web?
We’ve been here before — this is our playbook
For 15+ years, Spicy Web has helped ambitious brands grow by cutting through the noise and focusing on what truly moves the needle.
We don’t buy into gimmicks — we decode them, stress-test them, and deliver what actually works. This guide is a window into that approach.
Turn AI from a question mark into your advantage
Set the AI agenda for your team — and your board. Download our practical AI guide for marketing decision-makers.
