Jase Porter.
Head of SEO.

Since 2005, Jase has been a leader in digital marketing and entrepreneurship. With early experience in the tourism sector and more recent roles within large digital agencies, he has developed and delivered campaigns for clients across more than 100 different niches.

He's an experienced website developer, Google Ads account manager and an expert technical SEO specialist.

Away from work he's a devoted father to three beautiful souls who love adventures with their Dad. He has a deep connection with the wilderness. From coastlines to the deepest mountain valleys, connecting whenever he can with the brilliant artistry of nature.

Search Engine Optimisation

Jase's Recent Notes

15.09.2025

Article — If you’ve noticed a sudden GSC impressions drop but clicks look steady, don’t panic. Google appears to have disabled the &num=100 search parameter that let people load the top 100 search results in one hit. Let's dive into the impact this has had for reporting and rank tracking tools.

10.09.2025

Article — Image EXIF data can play a small but real part in local SEO results. On its own, EXIF won’t put your café straight into the local map 3 pack. Yet authentic, well-named photos with clean EXIF can add trust and context. Audit your image EXIF data before uploading to your Google Business Profile or website.

14.08.2025

Article — There’s no doubt that AI-generated content was the hottest debated SEO topic of 2023. It's now halfway through 2025, so we thought it would be a good time to revisit this. Can AI-generated content help your website rank #1 on search engines? Is AI content bad for SEO? Let’s find out.

Jase Porter.Head of SEO.

Jase's Recent Notes

15.09.2025

10.09.2025

14.08.2025

Jase Porter.
Head of SEO.