Award-Winning SEO Team Celebrating 15 Years.
15x Your Online Visibility in Search Engines Globally

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Spicy Web works with innovative, growth-hungry brands and organisations to implement highly effective Search Engine Optimisation strategies. Our services are designed to provide maximum flexibility and ensure long-term, proven return on investment.

"It's frustrating to see so many marketing budgets do not allow for SEO. It’s crucial to understand that SEO strengthens your organisations online presence. It enhances user experience, increases brand visibility, and can significantly impact the buying cycle by ensuring that potential customers find your business when they search for related products or services."

Tony Sambell

Founder of Spicy Web

Joshy com au SW 23 May 24 794

Did you know

SEO is the #1 highest converting digital marketing strategy

SEO is an intent-driven approach meaning that visitors coming to a site through organic search are more likely to convert as they are already interested in what the business offers.

SEO is an investment

Receive Y-o-Y Compound ROI from your SEO investment

Unlike paid ads that stop delivering once the budget is exhausted, SEO builds a strong foundation of organic traffic that continues to increase. Each year, your optimised content ranks higher, attracts more visitors, and generates highly qualified leads without additional costs. This sustained visibility means your website continually attracts new customers, driving long-term growth and profitability. As your site's authority strengthens and your audience expands, the cumulative effect of SEO ensures a higher ROI each year, making it one of the most cost-effective and enduring marketing strategies.

Paid advertising platforms increase their cost per click by 289% per year on average. No way!

SEO is a long term strategy that can protect your bottom line

Google Ads, Facebook, Instagram, LinkedIn & TikTok continue to increase their advertising costs to develop their platforms. Search Engine Optimisation will reduce your reliance on these paid channels and protect you from rising costs.


Automotive SEO

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Professional Services SEO

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Retail SEO

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Education SEO

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Health Sector SEO

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Tourism SEO

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Financial Services SEO

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Renewables SEO

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↑ 240%

Growth in organic ecommerce sales for auto-parts e-retailer Racer Industries

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↑ 566%

Growth in traffic year-on-year for Australia's largest cyber security firm Tesserent

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↑ 53%

Increase in leads generated for online tutoring specialists Kinetic Education

With a deep understanding of search engine algorithms and the latest industry trends, we craft tailored strategies to enhance your online visibility and increase organic traffic. Our team excels in keyword research, on-page and off-page optimisation, content creation, and technical SEO, ensuring every aspect of your site is primed for success. We take a data-driven approach, continually analysing performance metrics and adjusting tactics to maximise ROI.

Your SEO Team

Jase Porter
Head of SEO

Joshy com au SW 23 May 24 545

SEO Expert Since 2013

Technical SEO
E-Commerce SEO
Enterprise SEO
International SEO
Local SEO
Web Developer
All CMS Platforms


Squadron Energy
Terrain Tamer
Kinetic Education
Fibonacci Stone
Multi Drive
Aurora Early Education
Offroad Animal
RCA Villages
Allens Training
Find Training
Get Lost Travel
Yarra Valley Winery Co
The Private Tour Guide
Instant Consult
Xircon Homes
Vital Red Light
Pro Stone Countertops
Jump Swim Schools
Aqua Clear Water Systems
Melbourne CBD Physiotherapy
Ink Anxiety
Bar Stool Home
Mobility and Wellness
Toothsavers Dentists
The Foam Booth
Pure Public Relations
The Knitting Co
Magic Air Conditioning
Zest Photography
Australian Industrial Vacuum
Mr Nano
Quasar Expeditions
JV Recruitment
Onya AU
My Local Foodie
Feel Good Tea Co
Soundlab Music
Keibuild Homes
Your Property Profits
Peaceful Mind Psychology
Elwood Family Dental
You Pack Removals
Alpaka Gear
Bay Air Electrical
Koikas Acoustics
iRock Finishes

Renae Casey
SEO Specialist

Joshy com au SW 23 May 24 518

SEO Expert Since 2021

Technical SEO
E-Commerce SEO
Enterprise SEO
Local SEO
Craft, Shopify & Worpress SEO Expert


Cool Drive
Choice Energy
Frankston Arts Centre
Peepl Coach
Dyson AU & NZ
Forever New
South Australia Tourism Commission
Pearson: University of Adelaide & Griffith
Charles Sturt University

Marcus Dunn
SEO Specialist

Joshy com au SW 23 May 24 583

SEO Expert Since 2018

UX Expert
Front-End Web Designer
SEO Content Writer
E-Commerce SEO
Local SEO
Craft, Shopify & Worpress SEO Expert


Harbour Radiology
Struts Australia
Achieve Business Solutions
Metropolitan Roof Repair
Guaranteed Removals
Centre of Adult Education
The Digital Picnic
Campaign Del Mar
Assembly Interiors
HiRange Window Cleaning
The Colin James Method
Odette & Co
All Seasons Cooking Classes
Wildspark Copy
We Are Emersyn
Married By Marie
Macquarie Health Collective
Sharon Pakir Leadership Coaching

Chad Slater
SEO Developer

Joshy com au SW 23 May 24 696

Sunny Kaushal
SEO Technician

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Alastair Coleman
Head Of Growth

Joshy com au SW 23 May 24 195

Our process

Schedule a business strategy call with our Head of Growth, Alastair Coleman. During this consultation, Alastair will provide a comprehensive overview of our suite of services and assist you in understanding the potential ROI from our digital marketing solutions.

Next, we'll audit your site and assess keyword rankings

Our expert team will analyse your site’s structure, speed, mobile-friendliness, and crawlability, ensuring it meets the latest search engine standards. This initial audit not only uncovers hidden opportunities for improvement but also lays a solid foundation for the path towards sustained organic growth.


80-Point Technical Audit

We'll conduct a thorough 80-point audit of your website to pinpoint SEO errors and opportunities, leading to an average 30% increase in organic traffic


Choose Keywords That Convert

We focus on keywords with legitimate commercial intent and expected ROI — not just easy keywords to meet "agency guarantees"


Our Growth Promise

Transparent SEO results you can quantify. We promise continued growth in visibility (impressions) and organic clicks.

Choose how you wish to partner with us

Ready to supercharge your SEO? We offer flexible packages starting from $1995 p/m including 50 target keywords.

SEO Road Map

Strategic SEO Road Map — Our road map outlines the proven stages of implementation for Search Engine ‘yes’ momentum.


Month 1. Technical Audit

Fixing technical errors can lead to an average increase of up to 30% in organic traffic.


Month 2. SEO Strategy Blueprint

We present our SEO blueprint. A comprehensive and strategic approach to your SEO campaign. We update existing meta data. Map out new landing pages.


Month 3. Content Audit & Briefs

Conducting a content audit and developing new content briefs are essential steps for enhancing your SEO strategy.


Month 4. Content Creation

Content creation for SEO is a strategic process designed to boost your website's visibility and drive organic traffic.


Month 5. Publish Content

Next, we focus on on-page optimisation by enhancing the content's structure, readability, and formatting. This includes using proper headings, dot points, internal links, and short paragraphs to make the content user-friendly.


Month 6. Schema Markup

Schema markup is essential microdata that helps search engines understand your website's content better, enhancing its display in search results with rich snippets.


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Optimisation without brand compromise

Our approach to Search Engine Optimisation is to expand your company's visibility in organic search results without brand compromise. Many Search Engine Optimisation agencies in Melbourne demand significant changes to the appearance of your site after locking you into a 12-month contract. Spicy Web offer flexible contracts and work with you to carefully craft a Search Engine Optimisation campaign that works for your brand.


Search Engine Optimisation Audit

Where do we begin? With a comprehensive website audit and technical Search Engine Optimisation health check. Our 80-point Search Engine Optimisation Audit ensures your website is set up for success, not penalised by Google.

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That Convert

Together, we’ll select keywords with precise user intent to compliment your product or service. We work with you to build a campaign with keywords that convert, not just keywords that easily rank to meet guarantees.

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Deep Conversion

We’ll implement 4D conversion tracking setup in Google Analytics with Google Tag Manager for your entire website. Track phone calls, form submissions, ‘buy now’ button clicks, cart abandonment, high-value content downloads and more. Receive customised monthly performance reports showcasing your keyword rankings, organic search volume, traffic and conversions.

Seo agency in melbourne


Explode your click-through rate with dynamic search results on Page 1 of Google. We’ll implement our optimised page title and meta descriptions strategy combined with rich snippets that demand attention and take up maximum real estate in search result.

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How much does Search Engine Optimisation cost?

There are a lot of variables that go into how much a Search Engine Optimisation campaign will cost, including the size and scope of the project, the competitive landscape, the current state of your website, and more.

At Spicy Web, we have created a unique way of pricing our Search Engine Optimisation packages which are designed for transparency and set measurable expectations for our clients. We do take into account all of the above, but what sets us apart from other SEO agencies is that we have a formula that will calculate your ROI (Return On Investment). Click to view our article on how much should I expect to pay for SEO.

What does Spicy Web do within an SEO retainer?

Spicy Web offer tailored solutions to enhance your website's online visibility and search engine rankings. As a business owner or CMO, you already understand the importance of having a well-optimised website to attract potential customers and increase your online presence. However, SEO can be a complex and time-consuming process, which is where our team of Search Engine Optimisation experts can assist you.

Our Search Engine Optimisation packages are designed to cater to businesses of all sizes and budgets, with a focus on achieving long-term results. We utilise industry-leading tools and techniques to analyse your website, identify areas for improvement, and implement effective strategies to boost your website's search engine rankings. Packages include a range of services, including keyword research, on-page optimisation, link building, content creation, and more.

✓ Monthly Growth Reporting: Keyword Rankings & Organic Tracking
✓ Regular Review & Strategy Meetings
✓ 80-point SEO Health Check & Technical Audit
✓ Google SERP Rich Snippets Optimisation
✓ Local SEO Business Directory Optimisation
✓ Website Speed Audit & Optimisation
✓ Content Strategy Development
✓ Advanced Content Copywriting
✓ Bing & Optimisation
✓ Niche-Relevant Link Building
✓ Content Monitoring Software
✓ AI Machine Learning - Monitor & Predict Search Trends
✓ Image Optimisation & Tagging
✓ Core Web Vitals Audit & Optimisation

Our Search Engine Optimisation specialists prioritise transparency and communication with our clients. We provide regular progress reports, and our team is always available to answer any questions or concerns you may have. Our ultimate goal is to help you achieve your business objectives by maximising your website's online visibility and search engine rankings

How long does it take to see ROI from SEO?

Typically, it takes 6 months to start seeing tangible results from a Search Engine Optimisation campaign. This is because Search Engine Optimisation is a long-term strategy that involves optimising a website's content, structure, and backlinks to improve its ranking on search engines like Google. The timeline for seeing results can also depend on the specific tactics used in the SEO campaign, as some strategies may produce faster results than others.

It's best to approach a Search Engine Optimisation package as a long-term investment that requires ongoing maintenance and optimisation. You will start to see some positive results within 90 days of starting an SEO campaign, it takes up to a year to achieve significant ROI.

It's also important to keep in mind that Search Engine Optimisation is not a one-time investment, but rather an ongoing process. Search engines like Google are constantly updating their algorithms and ranking factors, which means that Search Engine Optimisation tactics must be regularly updated and adjusted to stay effective.

We build lasting relationships with trust, transparency, and results

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Contact Us

Let's Get Started