LocalAg.
LocalAg, an agricultural marketplace platform, partnered with Spicy Web for SEO strategy development and implementation throughout their new website and app launch. Since working together, we have unlocked their organic potential, achieving a 97% increase in clicks and 385% growth in impressions.
Industries
- Agricultire
- eCommerce
- Technology
Services
- SEO
- Technical SEO
Within the first 12 months, Spicy Web delivered a dramatic uplift in LocalAg's organic search results.
↑ 97%
Increase in
Total Clicks
↑ 385%
Increase in
Impressions
↑ 267x
Increase in
Indexed Pages
Challenges & Objectives
Rendering Issues: Products were invisible to Google due to client-side rendering, preventing the entire product catalogue from being crawled and indexed.
Lost Organic Opportunity: Thousands of potentially high-value product pages weren't appearing in search results, missing significant traffic potential.
Technical Implementation: Required transitioning from client-side to server-side rendering without disrupting the user experience or site functionality.
Maintain Momentum: After the internal team accidentally reverted the fix, we needed to quickly identify and resolve the issue to restore traffic growth.
Approach & Strategy
Technical SEO Audit & Diagnosis:
- Identified client-side rendering as the root cause preventing Googlebot from crawling product pages.
- Conducted comprehensive crawl analysis to assess the scope of indexation issues.
- Documented pre-implementation baseline metrics for traffic and impressions.
Server-Side Rendering Implementation:
- Collaborated with LocalAg's development team to transition from client-side to server-side rendering.
- Ensured all product pages were fully rendered before being served to search engine crawlers.
- Implemented monitoring to track crawl rate and indexation improvements.
Rapid Issue Resolution:
- When rendering reverted to client-side by mistake, quickly identified the traffic drop pattern.
- Diagnosed the cause within days and coordinated immediate re-implementation of server-side rendering.
- Established preventative measures and monitoring alerts to avoid future regressions.
Performance Monitoring & Optimisation:
- Tracked daily performance metrics through Google Search Console to measure impact.
- Monitored impression and click growth patterns to validate technical improvements.
- Identified opportunities for continued optimisation as new products achieved visibility.
As someone who has worked in SEO for nearly 15 years, I'm generally a cynic about agency outsourcing. SpicyWeb is the real deal though — they are great on the technical side and managing the many different ranking factors other agencies forget.
Key Results
Within the first 12 months, Spicy Web delivered a dramatic uplift in LocalAg’s organic results.
Traffic Recovery & Growth
Achieved 97% increase in total clicks following server-side rendering implementation within a week of implementing the fix.
Impressions increased by 385%, demonstrating vastly improved product visibility in search results.
Rapid Technical Troubleshooting
- Identified rendering reversion issue within days of traffic decline.
- Restored growth trajectory immediately after re-implementing fix, with no long-term negative impact.
Sustained Traffic
- Traffic and impressions continued climbing consistently after second implementation.
- Peak performance reached 24 clicks per day and 900+ daily impressions, compared to baseline of 0-4 clicks daily.
Indexation Success:
- Thousands of previously invisible product pages now crawlable and indexable by Google.
- Average position improved to 14.1 as more products gained search visibility.
