Manovella.

Manovella, a premium architectural hardware brand specialising in high-quality door and cabinet handles and hardware, partnered with Spicy Web to elevate their digital storefront and capture a larger share of the competitive home improvement market. By implementing a comprehensive SEO and website optimisation strategy, we transformed their organic visibility, resulting in a 722% organic shopping revenue increase year-on-year.

Industries

eCommerce

Services

SEO
Technical SEO
Paid Media
Google Ads

I've been blown away by the results from Spicy Web. Their team is honest, reliable, and truly cares about your business. They delivered on everything they promised and more. Highly recommend for anyone looking for effective digital marketing!
Trevor Layton, Co-Founder, Manovella

Challenges & Objectives

Scale Organic Revenue: Drive a measurable increase in Year-on-Year revenue specifically through organic and non-paid channels.
Dominate Search Rankings: Improve visibility for high-intent keywords like for different home improvement products and finishes.
Optimise Shopping Experience: Enhance the organic Shopping tab visibility to compete with larger hardware retailers.
Improve Site Authority: Establish Manovella as a thought leader in the architectural space.

Within 12 Months, we delivered a 90%+ increase in organic traffic.

↑ 90%+

Increase in
Organic Traffic

↑ 54%+

Increase in
Organic Search Revenue

↑ 722%

Increase in
Organic Shopping Revenue

Approach & Strategy

SEO Upgrades:

Moved from their previous foundational SEO to a comprehensive marketing strategy to accelerate keyword rankings and content production.

Technical Architecture & UX:

Overhauled the Main Menu and Navigation to improve crawlability.
Implemented Related Collection sections and Featured Carousels to increase average order value (AOV).
Fixed critical page indexing and mobile web issues to ensure a seamless checkout flow.

Content & Authority Building:

Launched a consistent blog strategy to target long-tail interior design queries.
Developed an FAQ system on product pages to capture "People Also Ask" search snippets.
Executed a targeted backlink strategy, securing placements on high-authority sites.

Conversion Trust Signals:

Integrated automated reviews and successfully secured the Google Top Quality Store Badge to boost click-through rates (CTR).

Collection-Specific Targeting:

Created and optimised dedicated pages for niche trends to capture specific buyer intent.

Key Results

Through our SEO partnership, Manovella have seen a significant transformation of their brand recognition and organic sales.

Revenue Growth

Delivered an additional 722% in organic shopping revenue year-on-year, proving that our SEO efforts weren't driving vanity traffic, but genuine customers.

Organic Dominance

Achieved a 90% increase in organic traffic by owning the top organic spots for architectural hardware.

Shopping Visibility

By optimising product feeds and on-page technical data, organic shopping traffic increased by 66%, placing Manovella products in front of buyers at the exact moment of purchase intent.

Enhanced User Engagement

The implementation of a comprehensive marketing strategy and constant site refinements led to a robust, high-converting Shopify ecosystem.