Projects
Coutts Lawyers.
Coutts Lawyers & Conveyancers, an award-winning full-service law firm based in New South Wales, partnered with Spicy Web to strengthen their online presence and generate more high-quality legal enquiries. Our targeted digital strategy continues to deliver exceptional results, with an average monthly ROI from Google Ads of more than 21:1.
Industries
- Legal
- Professional Services
Services
- Paid Media
- Google Ads
- SEO
- Technical SEO
We've been working with Spicy Web for over 18 months now, and the results, and experience, have been fantastic. Highly recommend Spicy Web for anyone looking for a marketing partner that truly understands both results and relationships.
Challenges & Objectives
- Increase High-Quality Leads: Drive more genuine prospective clients to complete enquiries, rather than attracting low-intent submissions.
- Improve Conversion Rates: Improve and strengthen underperforming landing pages to increase the likelihood of users submitting an enquiry.
- Reduce Cost Per Lead: Generate a healthy volume of conversions while maintaining an efficient and sustainable acquisition cost.
- Achieve Strong ROI: Ensure the high-quality leads acquired convert into paying clients at a consistently strong rate.
Within 12 Months, we delivered a more than 150% increase in monthly leads via Google Ads.
↑ 21:1
Average Monthly ROI
from Paid Media Spend
↑ 150%+
Increase in
Leads via Google Ads
↓ 56%
Decrease in
Cost Per Lead
Approach & Strategy
Keyword Refinement:
- Narrowed targeting to the highest-performing keywords
- Paused underperforming keywords
- Robust negative keyword list
High & Low CPC Campaign Structure:
- Split campaigns by keyword cost to maximise opportunities across both high-competition and lower-cost terms, improving overall conversion volume.
Service-Specific Targeting:
- Focused spend on services and keywords with a proven history of converting well through paid ads.
Landing Page Optimisation:
- Implemented conversion rate optimisation to improve user experience and increase the likelihood of conversion.
Advanced Lead Tracking:
- Set up advanced conversion tracking to identify, analyse, and learn from paid enquiries, enabling smarter optimisation and stronger performance over time.
Key Results
Through our digital marketing partnership, spanning SEO, Paid Media, and Website Management, Coutts Lawyers & Conveyancers have seen a significant transformation of their inbound lead generation.
Keyword Narrowing & Account Structure
- Refined keyword targeting boosted click-through rate by more than 13%, while the high/low CPC campaign structure delivered an average 54% reduction in cost per click.
Leads Generation
- Total enquiries from Google Ads increased by more than 150%, an excellent outcome in a highly competitive legal market.
Cost Per Lead
- Cost per lead decreased by over 55%, significantly improving acquisition efficiency.
Conversion Rate
- Conversion rate increased by more than 20%, driven by stronger targeting and landing page improvements.
Return On Investment
- Achieved average monthly ROI from Google Ads of more than 21:1, demonstrating the effectiveness of the strategy and growth in high-quality leads
