Port Phillip Group

Port Phillip Group is a chartered accounting and financial planning firm based in Mt Eliza offering business and taxation services, SMSF, financial planning, and corporate secretarial.

Industries

  • Professional

Services

  • Brand Identity
  • Website
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Grounded in Strategy

After many years as a pillar of the local business community, Port Phillip Group began to see their brand waver in the face of fresh, youthful competition. We set out to create a new brand identity that emphasises their history, experience and community roots, while presenting them as a bold and innovative market leader. 

When we were engaged to revitalise the Port Phillip Group identity, we began with a series of in-person workshops with key stakeholders, including directors and staff. The key outcomes from these discussions were a desire to present the company as brave and fresh but with clear reference to their experience and stability.


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Drawing From History

Key to the new Port Phillip Group identity is their physical location near Port Phillip Bay. Drawing a direct connection to their previous brand, the new logo is built around a ship’s wheel — the guiding force providing direction and stability for their clients. 

As part of the brand refresh, a suite of new stationery was created, leveraging the brand’s vibrant colours to create impact and coherency.

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portphillipgroup.com.au

Branding, graphic design, and website design and development by Spicy Web.

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