SEO ROI Calculator

Work out what organic growth is actually worth to your business. Enter your own annual numbers and see the revenue and return you could expect from an SEO campaign. No jargon, no distraction metrics, just maths you can take to your board.

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Average orders a customer places over their lifetime. Set to 1 to ignore repeat purchases.

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What one closed customer is worth on the first sale.

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How many times over that customer is worth across their whole relationship with you. Set to 1 to ignore it.

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Enter every figure for the period you have selected. Switching between monthly and annual relabels the fields, it does not convert your numbers, so make sure your traffic, revenue and investment are all on the same basis. This calculator gives a directional indication of potential SEO impact. Real results vary with your market, your competitors, the state of your site and how the strategy is executed. Treat it as a planning tool, not a forecast or financial advice.