Pia Agatep.
Head of Paid Media.

Pia leads Spicy Web’s Paid Media team, helping businesses achieve sustainable growth through performance-driven strategy, measurement, and creative execution.

With a Business Administration degree from Monash University, majoring in Finance & Economics and Marketing & Communications, she brings a balance of commercial thinking and marketing expertise to every engagement.

Having worked across both in-house and agency environments, Pia understands how to align media investment with broader business objectives. Her approach combines data, creativity, and clear direction to build strategies that drive meaningful outcomes, not just platform performance.

Outside of digital marketing, Pia is a passionate foodie who enjoys discovering new restaurants and creating thoughtful dishes. She also loves fibre arts — a slower, hands-on creative outlet that brings balance to the pace of agency life.