Pia Agatep.
Head of Paid Media.

Pia leads Spicy Web’s Paid Media team with a focus on sustainable, long-term growth. With a Business Administration degree from Monash University, majoring in both Finance & Economics and Marketing & Communications, she combines commercial acumen with creative direction to shape strategies that drive lasting impact.

Having worked across both in-house and agency environments, Pia understands how to connect data, creativity, and business goals to drive meaningful outcomes. Her approach is grounded in clarity, collaboration, and results that last beyond the next reporting cycle.

Outside of the fast-paced world of digital marketing, Pia’s a passionate foodie who loves discovering new restaurants and creating thoughtful dishes. She also enjoys fibre arts — a slower, tactile way to unwind and create with purpose.