Amy Chua.
SEO Specialist.

Amy is an SEO Specialist with over seven years’ experience across agency and retail environments, bringing a well-rounded, customer-first perspective to digital marketing. She specialises in organic search, content-led optimisation, and translating performance data into clear, actionable recommendations. At Spicy Web, Amy works closely with cross-functional teams to ensure SEO supports broader campaign and business goals — combining strategic thinking with reliable, detail-oriented execution.

Known for her collaborative approach and strong communication, Amy thrives in fast-moving environments where continuous learning is key. She also brings a hands-on understanding of the customer experience from her early career in retail. When she’s not deep in search strategy, you’ll likely find her crocheting — a craft that reflects the same patience and precision she brings to her work.