# Spicy Web

> Melbourne's award-winning digital agency: Website Design, Google Ads, Search Engine Optimisation, Social Media Ads, Craft CMS Web Development

Important interpretation notes:
- This file is a discovery aid for AI systems, not a definitive content source.
- Page content, availability, and case study details can change; verify live pages before quoting specifics.

## Core Pages

- [Home](https://spicyweb.com.au/): We're an award-winning digital marketing agency doing Good Work for Good People with powerful SEO, Paid Media, and Web Design & Development.
- [Profile](https://spicyweb.com.au/profile): We're all about Good Work for Good People™. Our values are real and we take them seriously. Find out more about us.
- [Projects](https://spicyweb.com.au/projects): Here's our portfolio of projects showcasing our design, development, and marketing work: Spicy Web | Case Studies
- [Notes](https://spicyweb.com.au/notes): The latest industry news, trends, and observations about Web Design and Development, Paid Media, and SEO: Spicy Web | Notes

## Case Studies

- [Manovella](https://spicyweb.com.au/projects/manovella-seo-case-study): Increasing Organic Shopping Revenue by over 722%
- [Tasman Holiday Parks](https://spicyweb.com.au/projects/tasman-holiday-parks-seo-case-study): Increasing organic revenue by +167%
- [Novopsych](https://spicyweb.com.au/projects/novopsych-seo-case-study): Increasing Non-Branded Revenue by 310%
- [Coutts Lawyers](https://spicyweb.com.au/projects/coutts-lawyers): Increasing Law & Conveyancing Enquiries by over 150%
- [Public Transport Ombudsman](https://spicyweb.com.au/projects/public-transport-ombudsman): The Public Transport Ombudsman (PTO) is Victoria's independent dispute resolution body for public transport complaints. Spicy Web was engaged to design and develop a new website to coincide with the launch of the organisation's refreshed brand identity in December 2025 — delivering a digital experience that is welcoming, intuitive, and genuinely accessible.
- [Woodleigh School](https://spicyweb.com.au/projects/woodleigh-school): Woodleigh School engaged and entrusted Spicy Web to design and build a new website that embodies their unique principles of progressive and creative education. See what we created.
- [Yooralla](https://spicyweb.com.au/projects/yooralla-seo-case-study): A case study of Yooralla's organic online growth strategy with SEO. In 12 months, we delivered Yooralla an average of 86% increase in conversions.
- [Find Training](https://spicyweb.com.au/projects/find-training): Find Training is a leading Australian directory connecting learners with top-tier training providers. Known for its diverse offerings, including first aid and health and safety courses, Find Training partnered with Spicy Web to address their challenges in organic visibility and drive more course enrolments.
- [MND Victoria](https://spicyweb.com.au/projects/mnd-victoria-seo-case-study): A case study of MND Victoria's organic online growth strategy with SEO. We delivered MND Victoria amazing results. Find out for yourself.
- [Allens Training](https://spicyweb.com.au/projects/allens-training): Allens Training partnered with Spicy Web to unify and optimise their national first-aid training services into one cohesive website. We streamlined their digital presence and channels by providing a practical, user-centered experience users and customers.
- [Astrea](https://spicyweb.com.au/projects/astrea): Astrea, a future-focused engineering consultancy, partnered with Spicy Web to elevate their brand and digital presence. The result is a confident and accessible website that clearly communicates their value and vision.
- [Intech3](https://spicyweb.com.au/projects/intech3): Intech3, a Melbourne-based IT support provider, partnered with Spicy Web to grow its online visibility and drive qualified leads across industries through SEO.
- [Align Ability](https://spicyweb.com.au/projects/align-ability): Go-to-market startup brand design and website
- [Tesserent](https://spicyweb.com.au/projects/tesserent): Tesserent is a full-service cybersecurity and cloud services provider. We launched a new website that consolidates their various brands under one entity — making it easier and more intuitive for Australian businesses to protect themselves for the digital future. Spicy Web worked with Tesserent to redesign, redevelop and re-platform their website.
- [Alfred Health](https://spicyweb.com.au/projects/alfred-health-website): Spicy Web was engaged to completely redesign the Alfred Health website, working closely with its internal communications and technology development teams to deliver an outstanding design-led outcome.
- [Harbour Radiology](https://spicyweb.com.au/projects/harbour-radiology): Harbour Radiology, with 12 Sydney clinics, partnered with Spicy Web to enhance online visibility and drive patient enquiries. They aimed to increase organic traffic, improve keyword rankings, and attract more non-branded referrals.
- [JG King Homes](https://spicyweb.com.au/projects/jg-king-homes): Web design case study of JG King Home's new website created by Spicy Web digital marketing agency in Melbourne.
- [Fibonacci](https://spicyweb.com.au/projects/fibonacci-seo-case-study): A case study of Fibonacci Terrazzo organic SEO growth strategy created by Spicy Web digital marketing agency in Melbourne.
- [Heart-Led Planning](https://spicyweb.com.au/projects/heart-led-planning): Led by The University of Sydney, Heart-Led Planning is the result of a comprehensive research project investigating the support experience of people living with a disability. Spicy Web developed a meaningful visual brand identity and information website.
- [Squadron Energy](https://spicyweb.com.au/projects/squadron-energy): Squadron Energy partnered with Spicy Web for cutting-edge website development, connecting communities for Australia's clean energy future.
- [Ms Frankie](https://spicyweb.com.au/projects/ms-frankie-social-media-ads-case-study): We worked with Ms Frankie to drive enquiries and bookings for their vibey Italian restaurants, helping to position them as one of Melbourne's leading hospitality destinations.
- [MacKillop Family Services](https://spicyweb.com.au/projects/mackillop-family-services-case-study): Working with MacKillop Family Services to support them in their unwavering commitment to creating brighter futures for those in need.
- [Acquaint](https://spicyweb.com.au/projects/seo-case-study-acquaint): We worked with Acquaint to disrupt the conventional aged care model, helping them to secure market share with a solid lead enquiry pipeline and solidify their position as a trusted provider in the aged care industry.
- [Alfred Health](https://spicyweb.com.au/projects/alfred-health): Digital marketing case study of Alfred Healths online strategy for Stay STi Free created by Spicy Web digital marketing agency in Melbourne.
- [Kinetic Education](https://spicyweb.com.au/projects/kinetic-education): A case study of Kinetic Education's online growth strategy created by Spicy Web digital marketing agency in Melbourne.
- [Vortex Basketball](https://spicyweb.com.au/projects/vortex-basketball): 
- [eWorks](https://spicyweb.com.au/projects/eworks): eWorks is a nationally recognised leader in the design, development, and implementation of high-level eLearning platforms for Australia's largest Universities, TAFEs, and education providers.
- [Racer Industries](https://spicyweb.com.au/projects/racer-industries): Digital marketing case study of Racer Industries' online strategy created by Spicy Web digital marketing agency in Melbourne.
- [The Circular Economy Journey](https://spicyweb.com.au/projects/the-circular-economy-journey): Funded by Sustainability Victoria, The Circular Economy Journey is a research project undertaken by Monash University to investigate circular economy (CE) adoption in Victoria's manufacturing sector. We developed a dymanic visual identity and information website to help them share the results of their research and drive action toward real change.
- [Walk Into Luxury](https://spicyweb.com.au/projects/walk-into-luxury): Web design case study of Walk Into Luxury's new website created by Spicy Web digital marketing agency in Melbourne.
- [Alta Technology](https://spicyweb.com.au/projects/alta-technology): Early in their start-up phase, Alta Technology approached Spicy Web to deliver a complete go-to-market brand identity and marketing website that establishes and elevates their offer in a crowded market.
- [Healthy Mothers, Healthy Families](https://spicyweb.com.au/projects/healthy-mothers-healthy-families): Web & brand design case study of Healthy Mothers, Healthy Families new website created by Spicy Web digital marketing agency in Melbourne.
- [Choice Energy](https://spicyweb.com.au/projects/choice-energy): Custom Craft CMS website design and development for Melbourne solar energy supplier Choice Energy
- [Victorian Rural Generalist Program](https://spicyweb.com.au/projects/victorian-rural-generalist-program): Web design case study of Victorian Rural Generalist Program new website created by Spicy Web digital marketing agency in Melbourne.
- [iPantry](https://spicyweb.com.au/projects/ipantry): Digital marketing case study of iPantry's online strategy created by Spicy Web digital marketing agency in Melbourne.
- [Divorcely](https://spicyweb.com.au/projects/divorcely): Divorcely: Simplifying divorce with a friendly, contemporary brand identity and website. Crafted by Spicy Web for a painless process.
- [Defries Industries](https://spicyweb.com.au/projects/defries-industries): For over 40 years, Defries Industries has been one of Australia's leading suppliers of single-use sterile medical products and customised procedure packs. In early 2020, they engaged Spicy Web to refine their brand and online presence with a website that highlights their presence in the marketplace and dramatically improves their online checkout experience.
- [Cosight](https://spicyweb.com.au/projects/cosight): Elevate enterprise software with Cosight via Spicy Web's branding identity design, custom website design and development, and graphic design.
- [Fusion Power Systems](https://spicyweb.com.au/projects/fusion): Digital marketing case study of Fusion Power Systems' online strategy created by Spicy Web digital marketing agency in Melbourne.
- [Mobile Tyre Shop](https://spicyweb.com.au/projects/mobiletyreshop): Melbourne digital marketing agency Spicy Web implemented an 'end to end' online strategy through paid Google Ads and SEO.
- [SGS Economics & Planning](https://spicyweb.com.au/projects/sgs-economics-planning): 
- [Royce Stone Capital](https://spicyweb.com.au/projects/royce-stone-capital): Transforming Royce Stone Capital: A  refined and high-end website overhaul by Spicy Web for this Melbourne-based financial advisory firm.
- [Yatarna Highland Cattle Fold](https://spicyweb.com.au/projects/yatarna-highland-cattle-fold): Yatarna Highland Cattle Fold: Crafting a Distinctive Brand Identity by Spicy Web for a South Gippsland Farmstead. | Learn more.
- [FiveStarPro](https://spicyweb.com.au/projects/five-star-pro): FiveStarPro: Transforming trade businesses. We crafted a bold brand identity, featuring a distinctive 5-point star, for this tech startup.
- [Cuveé](https://spicyweb.com.au/projects/cuvee-chocolate): Website design and development, packaging design, publication design, and graphic design for Mornington Peninsula chocolate maker Cuveé Chocolate. Finalist for 2019 AGDA Awards in the Digital category.
- [Access Asia Advisory](https://spicyweb.com.au/projects/access-asia-advisory): Access Asia Advisory: Your Gateway to Asia-Pacific Growth. We collaborated with Spicy Web to create a brand embodying our firm's expertise and potential.
- [Fitzroys](https://spicyweb.com.au/projects/fitzroys): Reviving Fitzroys, Melbourne property leaders for 40+ years. Expertly designed and developed by Spicy Web. | Learn more.
- [CommsChoice](https://spicyweb.com.au/projects/commschoice): CommsChoice: A global communications provider's rebranding journey and website development by Spicy Web for a consistent brand experience.
- [Arthurs Seat Challenge](https://spicyweb.com.au/projects/arthurs-seat-challenge): Spicy Web, a Major Sponsor, revitalised the Arthurs Seat Challenge with a fresh brand identity, creative marketing materials, and an engaging website.
- [Port Phillip Group](https://spicyweb.com.au/projects/port-phillip-group): Logo and branding, and custom website for Mt Eliza accounting firm Port Phillip Group.
- [Monash Aged Living](https://spicyweb.com.au/projects/monash-aged-living): Spicy Web partnered with Monash Health, Victoria's largest health provider, to create a user-friendly website for their aged care services.
- [Content Chemistry](https://spicyweb.com.au/projects/content-chemistry): Elevating Content Chemistry: Branding, Graphic Design, and Website Development by Spicy Web for a Sydney-based content marketing agency.
- [Novopsych Paid Media (Google, Meta, Bing & LinkedIn Ads)](https://spicyweb.com.au/projects/novopsych-paid-media): Increasing Non-Branded Revenue by 310%

## Journal

- [Celebrating Spicy Web’s Global Search Awards 2026 Finalists](https://spicyweb.com.au/notes/global-search-awards-2026): We're proud to be recognised as part of the Global Search Awards 2026 finalists, with a series of standout SEO & PPC campaigns across e-commerce, health, and not-for-profit.
- [Why We Recommend Craft Cloud for Fast, Reliable Websites](https://spicyweb.com.au/notes/craft-cloud-for-website-hosting): Websites should be fast and responsive to users, able to handle heavy traffic and never break. Web servers also have moving parts that fail if limits are pushed.
- [Celebrating Spicy Web’s Global Search Awards 2025 Winners & Finalists](https://spicyweb.com.au/notes/global-search-awards-2025): We're proudly recognised as Global Search Awards 2025 finalists with a series of projects that span retail, automotive, hospitality, health, not-for-profit, and education.
- [The SEO Disaster No One Saw Coming (Until Traffic Fell Off a Cliff)](https://spicyweb.com.au/notes/the-seo-disaster-no-one-saw-coming): When a new website launches, it’s easy to assume the hardest part is done. The platform is live, the UX feels sharp, pages load quickly, and everything looks right.
- [Spicy Web Wins Two Good Design Awards](https://spicyweb.com.au/notes/spicy-web-wins-two-good-design-awards): News — Spicy Web has been recognised at the 2025 Australian Good Design Awards, receiving two Good Design Award Winner accolades in the Digital Design category 🏆
- [Google &num=100 change: The reason why your GSC impressions fell overnight](https://spicyweb.com.au/notes/why-gsc-impressions-fell-overnight): If you’ve noticed a sudden GSC impressions drop but clicks look steady, don’t panic. Google appears to have disabled the &num=100 search parameter.
- [Does image EXIF data improve local SEO?](https://spicyweb.com.au/notes/image-exif-data-local-seo): EXIF won’t put your café straight into the local map 3 pack. Yet authentic, well-named photos with clean EXIF can add trust and context.
- [Marketing Automation: Tools and Tactics to Save Time](https://spicyweb.com.au/notes/marketing-automation): If your days are spent juggling endless tasks, you’re not alone. That’s where marketing automation comes in as a strategic tool to save time. Learn more.
- [Is AI Content Bad For SEO in 2025?](https://spicyweb.com.au/notes/is-ai-generated-content-good-for-seo): AI-generated content was the hottest SEO topic of 2023. It's now halfway through 2025, can AI-generated content help your website rank #1 on search engines? Is it bad for SEO?
- [What SEO Success Looks Like in 2025: CMOs, Boards and Clients Need to Know](https://spicyweb.com.au/notes/what-seo-success-looks-like): SEO reporting is no longer about keyword rankings in isolation. It should reflect reality, show business value, and help clients understand the impact of SEO.
- [How to See Your Competitors' Facebook & Instagram Ads](https://spicyweb.com.au/notes/how-to-see-your-competitors-facebook-instagram-ads): Article — Curious to see what your competitors are doing on their Facebook & Instagram ads? Our Social Ads expert Pia breaks down some super easy tips to better understand what makes for great ad creative.
- [SEO vs AIO vs AEO vs GEO: From Ranking #1 to Being the Definitive Source](https://spicyweb.com.au/notes/seo-aio-aeo-geo): Nearly 60% of searches end without a click. Ensure your brand is the grounding anchor AI agents like ChatGPT and Perplexity trust to cite as the definitive truth.
- [Best Tools for Tracking AI Prompts for Teams](https://spicyweb.com.au/notes/ai-prompts-tool-tracking): Stop losing track of what works. Discover the best prompt management tools to help your team version, test, and scale AI workflows with ease.
- [Digital Marketing Internships at Spicy Web](https://spicyweb.com.au/notes/digital-marketing-internships): Kickstart your career with Spicy Web's immersive internship program! Gain practical, real-world experience in SEO, Paid Media, or Web Development.
- [Best Tools to Track Your Brand Visibility Across AI Platforms](https://spicyweb.com.au/notes/best-tools-brand-visibiliy-ai-platforms): Is your brand invisible to AI? Discover the top tools for tracking AI brand mentions and citations. Learn how to dominate the generative search era.
- [Instagram Posts Are Now Indexable by Google](https://spicyweb.com.au/notes/instagram-posts-indexable-google): Instagram posts can now rank on Google. This is a game-changing move for brands of all sizes: Instagram just turned into a whole new way to get discovered.
- [Spicy Web at Dot One Melbourne 2025: Shaping the Future of Content Management](https://spicyweb.com.au/notes/spicy-web-at-dot-one-melbourne): Spicy Web took the stage at Dot One Melbourne to share how we use Craft CMS to build scalable, secure, and flexible websites for ambitious organisations.
- [AWA 2025 Winners](https://spicyweb.com.au/notes/awa-2025-winners): News — 🏆 Winners! We’re excited to share that Spicy Web has taken home two wins at this year’s Australian Web Awards! Our work was recognised in Professional Services and Home, Building & Interiors — a big shoutout to our brilliant team and the clients who trust us to bring their vision to life.
- [The Strategic Shift Between Entity Based SEO and Traditional SEO](https://spicyweb.com.au/notes/ai-entity-seo): As AI systems and large language models (LLMs) become a core interface for user search, the focus has shifted from "things" to "strings".
- [What Is Conversion Rate Optimisation?](https://spicyweb.com.au/notes/what-is-conversion-rate-optimisation): CRO is the practice of helping a larger share of your website visitors take the action you want - purchase, book, subscribe, request a demo, download a guide.
- [SEO for website migration or acquisition](https://spicyweb.com.au/notes/seo-for-website-migration-or-acquisition): Article — When companies grow through mergers and acquisitions, one of the most important yet often overlooked tasks is consolidating digital assets. Here’s our playbook for redirecting a newly acquired website to your company’s main domain without losing SEO value or damaging the brand's presence online.
- [AI in Digital Marketing: Smart Tools, Sharp Strategy, and Real Results](https://spicyweb.com.au/notes/ai-in-digital-marketing): Let’s unpack what AI in digital marketing really means: what tools are out there, how they’re being used, and what results you can expect if you do it right.
- [Technical SEO Checklist: Website Optimisations for 2025](https://spicyweb.com.au/notes/technical-seo-checklist): Essential technical SEO optimisations you need to implement to make sure your site performs. Improve site speed, UX, and rankings, without the jargon.
- [Spicy Web Attended The Design Conference in Brisbane](https://spicyweb.com.au/notes/the-design-conference-australia): Explore the core design thinking principles discussed at The Design Conference Australia and how digital marketers can apply these insights.
- [See Your Competitors' Facebook & Instagram Ads](https://spicyweb.com.au/notes/see-your-competitors-facebook-instagram-ads): Article — Want to see what your competitors are doing on their Facebook & Instagram ads? Let's breaks down some super easy tips to better understand what makes for great ad creative.
- [Advanced Google Ads Strategies for 2025](https://spicyweb.com.au/notes/advanced-google-ads-strategies): Spending $5k+ monthly on Google Ads but feel like you're hitting a wall? With privacy, automation, and AI, you must level up your Google Ads or get left behind.
- [Key Google I/O 2025 Announcements](https://spicyweb.com.au/notes/google-io-announcements): Our job just got harder and more exciting, thanks to Google I/O 2025. You don’t need to memorise every launch from Google IO 2025—you need to understand what matters for your marketing outcomes.
- [How much does SEO cost?](https://spicyweb.com.au/notes/how-much-does-seo-cost): “How much does SEO cost?” Let's break down the barriers of traditional SEO pricing and talk about the elephant in the room. | Spicy Web SEO Agency Melbourne.
- [Google Ads Grants for Nonprofits & Charities in Australia](https://spicyweb.com.au/notes/google-ads-grants-for-charities-not-for-profits): Learn how to apply for Google Ad Grants, meet eligibility requirements, and drive impact for your not-for-profit. Covers Australian and global guidelines.
- [Celebrating Spicy Web’s Australian Web Awards 2025 Finalists](https://spicyweb.com.au/notes/australian-web-awards-2025): We're proudly recognised as Australian Web Awards 2025 winners and finalists with a series of projects that span education, health, home, and professional services.
- [How Website Structure Affects SEO: Key Strategies for Improved Rankings](https://spicyweb.com.au/notes/seo-website-structure): Search Engine Optimisation (SEO) plays a crucial role in determining the success of a website. How a website is organised and structured can significantly impact its visibility and ranking on search engine results.
- [What is SEO?](https://spicyweb.com.au/notes/what-is-seo): SEO is the process of improving a website's visibility and ranking on search engine results pages for specific keywords, aiming to attract organic (unpaid) traffic.
- [We're Giving Good with Speak & Share](https://spicyweb.com.au/notes/give-good-funds-raised): Our commitment to Give Good is helping charities evoke real change in our local community.
- [How to See Your Competitors' Facebook & Instagram Ads](https://spicyweb.com.au/notes/curious-to-see-what-your-competitors-are-doing-on-their-facebook-instagram-ads): Discover your competitors' Facebook & Instagram Ads: A guide by Pia Agatep. Unveil insights and stay ahead in the competitive landscape. | Learn more.
- [Craft CMS vs WordPress](https://spicyweb.com.au/notes/craft-cms-vs-wordpress-why-we-use-craft-cms): Craft CMS makes content management a breeze for businesses of all sizes. Here are our 6 reasons why we build websites with Craft over WordPress
- [The Latest Web Design Trends 2025](https://spicyweb.com.au/notes/the-ever-changing-trends-of-web-design): What was innovative last year is now outdated. Join us as an award-winning website design agency shares the best web design trends this year for 2025.
- [Spicy Web is on the Move](https://spicyweb.com.au/notes/spicy-web-is-on-the-move): Spicy Web is growing fast, and with that growth comes an exciting change - we're moving to a bigger, better office space in the heart of Frankston.
- [Inclusive by Design: How Web Accessibility Benefits Everyone](https://spicyweb.com.au/notes/inclusive-by-design-how-web-accessibility-benefits-everyone): Accessibility in web design is creating digital spaces that are inclusive, usable, and barrier-free. Here are tips so your website meets accessibility standards.
- [2025 Is Here — Let's Make It Your Best Year Yet](https://spicyweb.com.au/notes/2025-is-here-lets-make-it-your-best-year-yet): Ready to start 2025 with a bang? Our Head of Growth, Alastair Coleman, unpacks his digital marketing tips to hit the ground running for the new year!
- [Acquiring or Migrating an Existing Website? Here’s How to Protect and Boost Your SEO](https://spicyweb.com.au/notes/seo-for-acquiring-or-migrating-an-existing-website): Here’s our playbook for merging or migrating a newly acquired website without losing SEO value or damaging the brand's presence online.
- [Good Design Award Winners x4 (!)](https://spicyweb.com.au/notes/good-design-awards-winners-2024): Spicy Web has been awarded four pretigious design awards at the 2024 Good Design Awards, further cementing our reputation as Australia's leading innovative digital design agency.
- [Our SEO Education Workshop Empowering the Local Community](https://spicyweb.com.au/notes/seo-workshop-success): Spicy Web partnered with Frankston City Council for our SEO Implementation Workshop to help local businesses improve their online visibility and Google ranking.
- [SEO Implementation Workshop: Improve Your Google Ranking](https://spicyweb.com.au/notes/seo-implementation-workshop): Spicy Web is proud to partner with the Frankston City Council to host a practical workshop to support local businesses and foster community growth through practical and accessible digital marketing education.
- [Spicy Web wins at prestigious Australian Web Awards](https://spicyweb.com.au/notes/awa-awards-success-2024): Spicy Web has been named winner at the recent Australian Web Awards (AWA) 2024 ceremony recognising digital design excellence.
- [Celebrating 15 Years of Spicy Web 2009 to 2024](https://spicyweb.com.au/notes/spicy-web-15years-milestone): Celebrating 15 Years of Spicy Web: A Journey of Growth, Innovation, and Success.
- [Spicy Web 15 Years Celebration](https://spicyweb.com.au/notes/spicy-web-15-years-celebration): Since 2009, Spicy Web has been delivering excellence in the world of digital marketing. On their 15 year milestone, they gathered everyone to celebrate the occasion at a soirée to end all soirées.
- [Microsoft Ads: Your Next Big Opportunity in Digital Marketing](https://spicyweb.com.au/notes/microsoft-ads-powerful-advertising-strategy): Staying ahead of the curve in the world of digital marketing is a job unto itself. While Google Ads often gets all the attention, Microsoft Ads is providing an exciting alternative that is attracting advertisers who are looking for a better ROAS.
- [Shopify SEO problems & how to fix them](https://spicyweb.com.au/notes/shopify-seo-problems-how-to-fix-them): Shopify has several common technical SEO problems that can hamper a website's ability to rank well in search engines. | Spicy Web SEO Agency Can Help.
- [Retail Fest 2024: Our Top 5 Takeaways](https://spicyweb.com.au/notes/retail-fest-top-5-takeaways): We recently attended Retail Fest AUS 2024, a gathering of industry leaders and innovators focused on the future of commerce. See our top takeaways that are critical to digital marketing success.
- [2024 Global Search Awards Finalists x2](https://spicyweb.com.au/notes/global-search-awards-finalists-2024): Shortlisted in two categories at the prestigious 2024 Global Search Awards, has solidified Spicy Web's reputation as one of the World's premier digital marketing agencies.
- [Meta Ads Workshop: How to Create Targeted Facebook Ads](https://spicyweb.com.au/notes/meta-ads-workshop): Spicy Web is proud to partner with the Frankston City Council to host a practical workshop to support local businesses and foster community growth through practical and accessible digital marketing education.
- [Key Metrics to Measure Marketing Success](https://spicyweb.com.au/notes/key-metrics-to-measure-marketing-success): Here are the critical metrics and calculations you need to measure your marketing success.
- [Structured data for SEO: what it is, why it matters, and how to implement it](https://spicyweb.com.au/notes/schema-markup-for-seo-success): Structured data helps your organic listing stand out from your competitors in search engine results. It’s an attention-grabbing SEO strategy that drives traffic to your website.
- [Meta Ads Workshop Success](https://spicyweb.com.au/notes/meta-ads-workshop-success): Spicy Web is proud to partner with the Frankston City Council to host a practical workshop to support local businesses and foster community growth through practical and accessible digital marketing education.
- [A Beginner’s Guide to Google Ads](https://spicyweb.com.au/notes/strategies-for-search-ads-success): This guide will walk you through the basics of how Google Ads works, how to set up your account, and some beginner-friendly strategies to launch your first campaign with confidence.
- [AlignAbility](https://spicyweb.com.au/notes/alignability): Case Study — Delivering disability support services throughout Melbourne's south-east, Align Ability is on a mission to provide genuinely better support for their clients. Spicy Web delivered a comprehensive overhaul of their brand and website to better reflect its positioning, offer, and core point of difference.
- [Google Ads Workshop: Grow & Scale with Google Ads](https://spicyweb.com.au/notes/google-ads-workshop): Frankston City Council partnered with Spicy Web for Think Local Month, to empower local businesses to grow and scale using Google Ads.
- [We're an Official Craft CMS Partner Agency](https://spicyweb.com.au/notes/we-are-a-craft-cms-partner-agency): Spicy Web's expertise with Craft CMS dates back to its early days, earning us recognition as an official Craft CMS partner.
- [Australian Web Awards: Finalists x3](https://spicyweb.com.au/notes/australian-web-awards-finalists): Spicy Web has achieved finalist recognition in 3 categories for the Australian Web Awards 2024!
- [Vortex](https://spicyweb.com.au/notes/vortex): Case Study — After building their previous website nearly a decade ago, we gave Vortex Basketball's brand and website a much needed refresh. The result? Nothing but net 🏀
- [Core Web Vitals: How it affects your Search Engine Ranking](https://spicyweb.com.au/notes/seo-core-web-vitals): Core Web Vitals play a crucial role in determining how well a website meets user expectations, and as a result, they have a direct impact on your organic search results.
- [Spicy Web is recognised with multiple APAC Search Awards](https://spicyweb.com.au/notes/apac-search-awards-success-2024): Spicy Web has been recognised for its expertise in developing and deploying innovative technology, earning awards in two categories at the recent APAC Asia Pacific Digital Search Awards.
- [Google Ads: How we grew revenue by $278k per month in just 6 months](https://spicyweb.com.au/notes/google-ads-results): Over 6 months, we grew our client's monthly revenue by $278k, increasing their ROAS to 27:1. See how we did it!
- [Spicy Web wins coveted Good Design Award](https://spicyweb.com.au/notes/good-design-award-winning-website-design-2023): The Circular Economy Journey Website Design & Development Project Recognised in Australia’s International Good Design Awards for Excellence in Design and Innovation.
- [Enterprise SEO: A Catalyst for Brand Awareness and Public Relations Excellence](https://spicyweb.com.au/notes/enterprise-seo-a-catalyst-for-brand-awareness-and-public-relations-excellence): Enterprise SEO — a powerful tool to not only increase website traffic but also bolster brand awareness. When coupled with public relations (PR), the results can be transformative.
- [Give Good 2023: Speak & Share](https://spicyweb.com.au/notes/give-good-2023-speak-share): News — We're really excited to share the news that our Give Good charity partner for 2023 is Speak & Share — an incredible group of guys who support our community’s most vulnerable young people with seriously effective mental health support.
- [Is Using One Agency for All Your Digital Marketing a Wise Decision?](https://spicyweb.com.au/notes/one-agency-for-all-digital-marketing-wise): There are pros and cons for engaging multiple agencies versus a single agency, but when you weigh them up against each other, the pros for consolidating with one agency far outweigh the alternative.
- [What Are The Metrics That Really Matter?](https://spicyweb.com.au/notes/agency-reporting-results-that-matter): We have a laser-focus on the metrics that our clients actually care about, speaking in terms of revenue, sales, and enquiries, not ‘distraction metrics’ that really mean nothing to the business bottom line.
- [Driving Conversions with Meta Retargeted Ads: Unleashing the Power of Personalisation](https://spicyweb.com.au/notes/driving-conversions-with-meta-retargeted-ads): Unlock Conversion Power: Meta's advanced retargeted Ads elevate relevance, reach, and campaign success through personalisation and optimisation.
- [The Complex Interplay between Organic and Paid Search](https://spicyweb.com.au/notes/the-interplay-between-organic-and-paid-search): Discover the Dynamic Duo: Uncover the interplay of organic and paid search in digital marketing for enhanced online presence and growth.
- [Top Takeaways from Digital Connect 2023](https://spicyweb.com.au/notes/top-takeaways-from-digital-connect-2023): In their quest to support growth and sustainability in our local business community, Frankston Business Collective approached Spicy Web to deliver a digital marketing information session, designed to help businesses grow.
- [Alta Technology Case Study](https://spicyweb.com.au/notes/alta-technology-case-study): Case Study — Alta Technology is an industry innovator in lithium battery technology for large-scale commercial use. Early in their start-up phase, Alta Technology approached Spicy Web to deliver a complete go-to-market brand identity and marketing website that establishes and elevates their offer in a crowded market ⚡🔋⚡
- [The worst way to build a website](https://spicyweb.com.au/notes/the-worst-way-to-build-a-website): Discover the Pitfalls of Website Development: The Downsides of Headless CMS and Javascript Frameworks. Craft CMS - A Better Alternative. | Learn more.
- [Our New Logo Announcement](https://spicyweb.com.au/notes/melbourne-design-agency-logo-rebrand): Ask any designer and they’ll agree — the hardest brand design project is their own. Let us explain why we (finally) launched a new logo for our agency, and what it means for our future growth plans.
- [5 Ways Your Website Landing Page is Negatively Impacting your Google Ads](https://spicyweb.com.au/notes/5-ways-your-website-landing-page-is-negatively-impacting-your-google-ads): Unlock your Google Ads potential: Learn 5 ways your landing page can boost conversions and lower costs. | Learn more.
- [Racer Industries: From Last Place to Podium Finish](https://spicyweb.com.au/notes/racer-industries-from-last-place-to-podium-finish): Discover how Spicy Web's SEO expertise revitalised Racer Industries, achieving 152% revenue growth after a website overhaul. | Learn more.
- [Website Security: A Driving Factor for Why We Use Craft CMS](https://spicyweb.com.au/notes/website-security-why-we-use-craftcms): If your website isn’t secure, it’s like locking all of your windows but leaving the front door wide open. Can you afford to compromise your online security?
- [Google Analytics Universal is Going, Going… Gone!](https://spicyweb.com.au/notes/google-analytics-universal-is-going-going-gone): Google Analytics Universal to be discontinued: What it means for your business. Transition to Google Analytics 4 (GA-4) for improved tracking and data privacy.
- [MACA](https://spicyweb.com.au/notes/maca): News — We're thrilled to be extending our work with not-for-profits and charities through our partnership with Mobility and Accessibility for Children in Australia. MACA is dedicated to advancing the rights of children with disabilities and medical conditions to safe and accessible transport.
- [What it means to be an Ethical Agency](https://spicyweb.com.au/notes/what-it-means-to-be-an-ethical-agency): Our mission statement was born through a desire to encapsulate and abide by our ethics. It's our guiding principle in everything we do. Our Who, What, When, Where, and Why. Here's why we're all about "Good Work for Good People" ✌️
- [Fibonacci](https://spicyweb.com.au/notes/fibonacci): News — Fibonacci Stone is a proud family-owned terrazzo stone company based in Melbourne. We're thrilled to be working with them to fine-tune and manage their Craft CMS website, and to supercharge their organic and paid digital marketing with Search Engine Optimisation and Google Ads 👋
- [Give Good](https://spicyweb.com.au/notes/give-good): At Spicy Web, giving back to our local community is a fundamental value. Introducing 'GIVE GOOD': our formalised charity program. | Learn more.
- [Manifesto](https://spicyweb.com.au/notes/manifesto): News — We’ve been thinking. 🧠 Thinking about what matters most for our team, our people. This is not just a list of our values. This is our guide to a better work/life — a set of ideals for a team of people that love what they do and care deeply about their craft. What's on your list?
- [Tesserent SEO Results](https://spicyweb.com.au/notes/tesserent-seo-results): 
- [JG King Homes](https://spicyweb.com.au/notes/jg-king-homes): Case Study — Operating since 1985, JG King Homes is one of Australia's largest and most respected home builders. Spicy Web was engaged to complete the front end development work on their updated Craft CMS website.
- [Quick Field Plugin for Craft CMS](https://spicyweb.com.au/notes/quick-field-plugin-for-craft-cms): New Plugin — Our latest Craft CMS plugin is now live — Quick Field makes it easy for developers to quickly create, edit and delete fields and field groups in a CMS page structure 🌶️
- [Google Ads and SEO for an Unbeatable Marketing Strategy](https://spicyweb.com.au/notes/what-is-seo-and-can-it-help-my-google-ads-campaign): Digital marketing is no longer a choice between SEO or Google Ads — it's about understanding how both can complement each other to create an unbeatable strategy.
- [Divorcely](https://spicyweb.com.au/notes/divorcely): Case Study — How do you make the process of getting divorced easier, 
faster, and more affordable? We're proud to share our recent work for 
Divorcely, including a complete brand identity and website to spread the
 word about how they help couples get
- [For Good #003](https://spicyweb.com.au/notes/for-good-003-how-to-get-started-with-google-ads): For Good Podcast Episode 003: Starting your Google Ads journey - Tips, budget, and trust in the process | Listen now.
- [SA1NT](https://spicyweb.com.au/notes/sa1-nt): News — We love doing good work for good people. That's why we're so excited to welcome SA1NT into the Spicy Web fold. Our performance marketing team are thrilled to dig in and rev up business for these guys.
- [GDA WIL](https://spicyweb.com.au/notes/gda-wil): News — Our team is thrilled to receive this Good Design Award trophy for our work with Walk Into Luxury 🏆
- [Spicy Web Awarded at the Good Design Awards 2021](https://spicyweb.com.au/notes/good-design-awards): Spicy Web received the prestigious Good Design Award 2021 for Walk Into Luxury Project, recognising excellence in digital design. | Learn more.
- [Careers](https://spicyweb.com.au/notes/careers): Careers — We're looking for digital marketing experts to join our growing agency. If you have a knack for building client relationships and have experience managing Google Ads/PPC and Paid Social accounts, let's chat!
- [Dreambaby](https://spicyweb.com.au/notes/dreambaby): News — Dreambaby® is an internationally renowned child safety brand available in more than 100 countries. We've been working with them to transform their digital marketing program, with a specific focus on Google Ads.
- [For Good #002](https://spicyweb.com.au/notes/for-good-002-google-ads-sos-how-to-stop-the-bleeding-in-your-ads-account): Unlock Google Ads success! Learn vital strategies to rescue your ad campaigns on Podcast — For Good #002. | Listen now.
- [Afterpay Plugin for Craft CMS](https://spicyweb.com.au/notes/afterpay-plugin-for-craft-cms): New Plugin — We're excited to launch our latest Craft CMS plugin, Afterpay for Craft Commerce 🥳
- [For Good #001](https://spicyweb.com.au/notes/for-good-001-a-spicy-web-podcast): In our first episode, we dissect the current situation with Google and Facebook in Australia, and the implications (and expectations) of the proposed News Media Bargaining Code. Spicy Web Founder and Director Tony Sambell is joined by Performance Marketing Director Andrew Scott.
- [News: Spicy Web + MSFIN](https://spicyweb.com.au/notes/news-spicy-web-msfin): News — MSFIN supports our community’s most vulnerable families in times of need. We're thrilled that they are our charity partner for 2021. For every new project this year, we will be donating a portion of proceeds, as well as offering our expertise in design, development and marketing to help them achieve their goals — all as part of our mission to do good.
- [New Website Launch: Victorian Rural Generalist Program](https://spicyweb.com.au/notes/new-website-launch-victorian-rural-generalist-program): New Website — We're thrilled to launch our recent work for VRGP; a Victoria Government initiative to drive health professionals to train, work and live in rural and regional Victoria 👩‍⚕️
- [Walk Into Luxury](https://spicyweb.com.au/notes/walk-into-luxury): Case Study — How do you prepare a travel business for a post-Covid world? We're excited to share our recent work for Walk Into Luxury, including a brand refresh, a major shakeup of their website and its functionality, as well as ongoing marketing efforts.
- [Podcast: For Good](https://spicyweb.com.au/notes/for-good-launch): Join Tony and Andrew Scott in our debut podcast episode on Google, Facebook, and Australia's News Media Bargaining Code. | Listen now.
- [Spicy Insights On Remote Working: Pros & Cons](https://spicyweb.com.au/notes/spicy-insights-on-remote-working-pros-cons): Reflecting on the shift to remote work during the pandemic, Spicy Web's team shares insights on pros and cons, emphasising trust and adaptability.
- [APAC 2021 Search Awards](https://spicyweb.com.au/notes/apac-2021-search-awards): Gaining momentum from our celebratory shortlist experience at the SEMRush Awards, we put ourselves in the running for the 2021 APAC Awards. The APAC Awards celebrate the best in PPC, SEO and Content Marketing in the Asia Pacific region and feature a rigorous two step judging process from leading industry experts.
- [2020 Ended but the Pandemic Hasn’t: How to Ensure Your Marketing Strategy Continues to Adapt](https://spicyweb.com.au/notes/2020-ended-but-the-pandemic-hasnt-how-to-ensure-your-marketing-strategy-continues-to-adapt): While 2021 has brought us a fresh start, the harsh reality is that while 2020 ended, the global pandemic hasn’t. Businesses are still facing obstacles as restrictions are occurring ad hoc and consumers have changed their behaviour to suit the current economical and environmental climate.
- [Spicy Web Makes The 2020 Shortlist At The SEMrush Awards](https://spicyweb.com.au/notes/spicy-web-makes-the-2020-shortlist-at-the-semrush-awards): Spicy Web's 2020 SEMrush Awards journey as a finalist in four categories, showcasing our digital marketing excellence and client success stories.
- [Behind the Brand: the Process of Brand Identity Design](https://spicyweb.com.au/notes/behind-the-brand-the-process-of-brand-identity-design): Spicy Web is a branding and logo design agency based in Melbourne, Australia, specialising in small and medium business, as well as corporate brand design. In this article, we explain our process behind an effective brand design project.
- [We're Hiring: Front-End Developer](https://spicyweb.com.au/notes/front-end-developer): Seeking a Front-End Developer to create innovative, design-forward, and technically advanced digital products for our clients. | Apply now!
- [FC20](https://spicyweb.com.au/notes/fc20): Event Announcement — Join us for Future Connect 2020, an exclusive online event featuring experts from Google & Spicy Web exploring the evolving nature of consumer attitudes and behaviour in this unparalleled time of online-first consumerism, and discuss how you can prepare your online business for the months and years ahead 👋🏼
- [Why Investing In Google is Critical For Your Personal Brand](https://spicyweb.com.au/notes/why-investing-in-google-is-critical-for-your-personal-brand): Investing in Google is vital for your personal brand. Tony Sambell explains how dominating Google search results boost your brand. | Learn more.
- [New Website Launch: SGS Economics & Planning](https://spicyweb.com.au/notes/sgs): Transforming SGS Economics & Planning online presence. We designed a dynamic website showcasing their forward-thinking approach.
- [Eleven](https://spicyweb.com.au/notes/e1even): Est. 2009 — Marking eleven years of digital marketing, websites, design, tech-nerdery and good vibes ✌️
- [Fusion Power Systems](https://spicyweb.com.au/notes/fusion-power-systems): Case Study — Fusion is Australia’s largest critical infrastructure services provider. Since working with them, we’ve seen an increase in enquiries of over 346%. And we’re just getting started.
- [Cosight](https://spicyweb.com.au/notes/cosight): Case Study — Cosight is leading a new approach to enterprise-level software systems. We helped them bring their business to life through a vibrant brand identity and custom website.
- [Embedded Assets Hits a New Milestone](https://spicyweb.com.au/notes/embedded-assets-hits-a-new-milestone): Milestone — Embedded Assets, one of our most popular Craft CMS plugins, has just recorded over 7000 active installs 👏
- [HMHF: Helping Families to Find Their Balance](https://spicyweb.com.au/notes/helping-families-to-find-their-balance): HMHF: Helping Families to Find Their Balance — We're working with researchers at Monash University to develop an online platform for families of children with a disability.
- [Access → Asia](https://spicyweb.com.au/notes/access-asia): Introducing Access Asia Advisory — Newly launched brand for Access Asia Advisory, leaders in consultancy services for businesses looking to expand into Asia.
- [AGDA Design Awards 2019](https://spicyweb.com.au/notes/agda-design-awards-2019): AGDA Design Awards — We're thrilled to announce that three of our projects have been recognised as finalists in the AGDA Design Awards 2019 🏆
- [Take the Challenge: Arthurs Seat Challenge is back for 2019](https://spicyweb.com.au/notes/take-the-challenge-arthurs-seat-challenge-is-back-for-2019): Take the Challenge — One of the Mornington Peninsula's largest community-run events, the Arthurs Seat Challenge is back for 2019. We're proud to be a Major Sponsor of the event, rendering our services in design, websites and marketing to improve the visibility and success of the event.
- [Reflections of a Spicy Web Intern: Zach](https://spicyweb.com.au/notes/reflections-of-a-spicy-web-intern-zach): Insights from a Spicy Web Intern: Zach shares his journey and experiences during his time at Spicy Web. | Know more.
- [Future Connect: How to Find Your Customer in the Age of Automation](https://spicyweb.com.au/notes/future-connect-how-to-find-your-customer-in-the-age-of-automation): Future Connect: Unlocking the potential of digital marketing in the age of automation – An event presented by Google and Spicy Web. | Learn more.
- [Our Mission: Good Work for Good People](https://spicyweb.com.au/notes/our-mission-good-work-for-good-people): Our Mission — For a decade, Spicy Web has been helping businesses build their brand and find customers online. Our mission has always been clear: Good Work for Good People.
- [Copywriting: What Is It and Why Is It Crucial To Your Business?](https://spicyweb.com.au/notes/copywriting-what-is-it-and-why-is-it-crucial-to-your-business): Unlock the power of effective copywriting. Learn what it is and why it's vital for your business success. | Learn more.
- [Digital Campaign Attribution: Which Campaigns are Driving Valuable Enquiries?](https://spicyweb.com.au/notes/digital-campaign-attribution-which-campaigns-are-driving-valuable-enquiries): Campaign attribution has been a wicked problem that has plagued marketers for all of the time. We aim to close the gap a little bit here.
- [Google Premier Partner Awards 2018](https://spicyweb.com.au/notes/google-premier-partner-awards-2018): Spicy Web, a finalist at the 2018 Google Premier Partner Awards, explores the future of digital marketing with AI innovation. | Learn more.
- [Craft CMS is Coming to Melbourne](https://spicyweb.com.au/notes/craft-cms-is-headed-to-melbourne): Craft CMS arrives in Melbourne: Join us on February 5th for dot one, Australia's first craft conference featuring pixel & tonic speakers. | Learn More.
- [A Standout Digital Marketing Strategy for Mobile Tyre Shop](https://spicyweb.com.au/notes/a-standout-digital-marketing-strategy-for-mobile-tyre-shop): A standout digital marketing strategy for Mobile Tyre Shop. Spicy Web's 'Extreme Specificity' approach powers rapid expansion via Google Ads.
- [Announcing ReOrder: Making Repeat Craft Commerce Sales Simple](https://spicyweb.com.au/notes/reorder-repeat-craft-commerce-sales): Introducing ReOrder: Simplifying repeat commerce in Craft CMS. Our new Craft plugin, ReOrder, enhances Craft Commerce for seamless order replication.
- [Spicy Web Heads to Silicon Valley](https://spicyweb.com.au/notes/spicy-web-heads-to-silicon-valley): Spicy Web was invited to the Google Marketing Live Conference in California, and I was lucky enough to travel all the way to the USA to be there to learn more about Google Ads.
- [We're A Google Premier Partner Award Finalist!](https://spicyweb.com.au/notes/were-a-google-premier-partner-award-finalist): We're Google's premier partner award finalists! Spicy Web was recognised for search innovation at the Premier Partner Awards 2018. | Learn more.
- [What Is the Difference Between a Landing Page and a Website?](https://spicyweb.com.au/notes/landingpage-vs-website): We hear these terms used interchangeably all the time! Let's take a look at the correct terminologies and how they should be used.
- [Farewell AdWords, Hello Google Ads](https://spicyweb.com.au/notes/farewell-adwords-hello-google-ads): AdWords bids farewell, welcoming Google Ads. A simplified, powerful suite for advertisers and publishers, offering better connectivity and efficiency.
- [How much did you say you spend on AdWords?](https://spicyweb.com.au/notes/how-much-to-spend-on-google-adwords): In AdWords, the most important factor is if your cost-per-lead is driving a positive return. To measure this you need to know your Client Acquisition Cost.
- [Team Retreat: A Week at the Grampians](https://spicyweb.com.au/notes/team-retreat-a-week-at-the-grampians): Team Retreat at the Grampians: Escaping Screens for Adventure. A refreshing getaway, bonding, and planning for an exciting year ahead. | Learn more.
- [We Need a Front End Developer](https://spicyweb.com.au/notes/we-need-a-front-end-developer): Spicy Web is looking for a front-end developer to join our agency in Frankston, Melbourne. Take your development career to new heights.
- [The YouTube Guru Program](https://spicyweb.com.au/notes/youtube-ad-guru-program): Unlocking expertise in YouTube Advertising: Discover the benefits of our YouTube guru program for your business. |  Learn more.
- [Pause Fest 2018](https://spicyweb.com.au/notes/pause-fest-2018): Australia’s premier innovation event Pause Fest has been and gone for another year. Our designer Ryan went along to check out the action.
- [Facebook's Newsfeed Algorithm Changes, What Does It All Mean?](https://spicyweb.com.au/notes/facebooks-newsfeed-algorithm-changes-what-does-it-all-mean): Decoding Facebook's newsfeed algorithm changes: Shift from memes to meaningful connections and impact on advertisers. | Learn more.
- [The Year That Was](https://spicyweb.com.au/notes/the-year-that-was): Spicy Web is a digital agency in Frankston building incredible websites and achieving fantastic results with Google AdWords.
- [What is AMP and Why Should You Care?](https://spicyweb.com.au/notes/what-is-amp-and-why-should-you-care): The AMP Project is an initiative by Google which is a set of programming standards that helps build reliably fast websites.
- [Why Words Matter: The Key to Great Website Content](https://spicyweb.com.au/notes/why-words-matter-the-key-to-great-website-content): The key to exceptional website content: Tips for crafting compelling and effective copy that leaves a lasting impression. | Learn more.
- [We're People People](https://spicyweb.com.au/notes/were-people-people): At Spicy Web, we're all about people. Our team comes to life in authentic photos by Josh Brnjac, capturing our core values. | Learn More.
- [Podcast: How to Avoid Costly Google Adwords Mistakes](https://spicyweb.com.au/notes/spicy-web-is-a-guest-on-smart-connect-podcast-show): Learn to avoid costly Google Adwords mistakes with Tony Sambell on the SMART-Connect podcast show for effective Adwords strategies. | Listen now.
- [You Know Nothing, Web Master](https://spicyweb.com.au/notes/you-know-nothing-web-master): Spicy Web use Google AdWords to target and track your enquiries and leads for your business.
- [Please, Hold the Applause](https://spicyweb.com.au/notes/please-hold-the-applause): Award winning website design agency Melbourne, Spicy Web use Craft CMS to build incredible website designs
- [Let's Get to the Top Page of Google! Right?](https://spicyweb.com.au/notes/lets-just-get-to-the-top-page-of-google-right): Everyone seems to want to dominate Google, being the ever-present overlord of their search term realm, but it's not that simple
- [Google Shopping Masterclass in Sydney](https://spicyweb.com.au/notes/shopping-masterclass-in-sydney): Recapping the Google shopping masterclass in Sydney: Embracing Google shopping's potential for retailers in Australia's growing online market.
- [Fresh Focus, New Website](https://spicyweb.com.au/notes/fresh-focus-new-website): We've launched a brand new website that better communicates our brand authenticity and quality of work; we're very, very proud to release it
- [Stand Out With Google Posts](https://spicyweb.com.au/notes/new-google-posts-help-make-your-business-stand-out): ​Google Posts has now rolled out to all businesses via the Google My Business platform.
- [How Much Does a New Website Cost?](https://spicyweb.com.au/notes/how-much-does-a-new-website-cost): Rather than simply giving you a flat quote for a website upfront, we have created a simple process that allows us to guide you through the design process
- [Where Are We Going? Wait I’ll Google It!](https://spicyweb.com.au/notes/where-are-we-going-wait-ill-just-google-it): In 2016, we navigated Sydney with Google's help, impressed by its diverse capabilities. Our strong partnership with Google continues. | Learn More.
- [We Have Evolved → Google Premier Partner](https://spicyweb.com.au/notes/we-have-evolved-google-premier-partner): Spicy Web are a certified Google Premier Partner
- [Digital Bites with Google + Spicy Web](https://spicyweb.com.au/notes/digital-bites-with-google-spicy-web): Discover the latest trends and insights within the industry, and learn how working with a Google Partner can benefit your business and maximise your success
- [Calculating the ROI of a Brand New Website](https://spicyweb.com.au/notes/how-can-you-calculate-the-roi-of-a-brand-new-website): Calculate ROI for your new website: Assess lead value, marketing spend, and potential gains with a higher conversion rate. Make an informed business decision.
- [Custom or Templated Websites: What’s the Difference?](https://spicyweb.com.au/notes/custom-websites-vs-templated-websites-whats-the-difference): What's the Difference - Templates force you to manipulate the look and feel of your brand to fit a custom built site can help your brand stand out
- [Who Would Like Some Pie?](https://spicyweb.com.au/notes/who-would-like-some-pie): Discover the importance of a well-rounded digital presence. Your business is like a pie - make sure every slice counts. | Learn more.
- [May the 4th Be With You](https://spicyweb.com.au/notes/may-the-4th-be-with-you): Join Spicy Web for a Google livestream event where you'll learn from both Google and our team about how to grow your business online
- [Who Wants a Cookie?](https://spicyweb.com.au/notes/who-wants-a-cookie): Who Wants a Cookie? Exploring the Magic of Remarketing in Online Advertising. Discover how marketers use remarketing lists to engage and retain website visitors.
- [Should You Use Social Media?](https://spicyweb.com.au/notes/should-you-use-social-media): Considering social media for your business? Ask these crucial questions before diving into the social media world. | Learn more.
- [How Can Social Media Benefit Your Business?](https://spicyweb.com.au/notes/what-is-social-media-and-how-can-it-benefit-your-business): Social media and search engine marketing are apples and oranges; they serve very different purposes and achieve their objectives in vastly different ways
- [How to Become Social on Social Media](https://spicyweb.com.au/notes/how-to-become-social-on-social-media): Most are savvy enough to investigate ‘social media’, create some accounts and begin creating content: unfortunately, this is where many stop in their tracks
- [AdWords Case Study: Bay Fish N Trips](https://spicyweb.com.au/notes/adwords-case-study-bay-fish-n-trips): Sandra and Stuart use Google AdWords and various social media to compete, and thrive in a mature market, against competitors who were established decades ago.
- [Google Partners Connect](https://spicyweb.com.au/notes/google-partners-connect): Google Connect is a live stream video, allowing businesses to hear from Google leaders and the Spicy Web team discussing the value of online advertising.
- [Why You Should Care About Your Brand](https://spicyweb.com.au/notes/why-you-should-care-about-your-brand): Spicy Web are branding and web design experts in Frankston, Melbourne
- [Google Hits the Road for Local Business](https://spicyweb.com.au/notes/google-hits-the-road-for-local-business): Our Director and AdWords guru Tony Sambell recently joined the Google team when they rolled into town to talk about all things Google and online marketing.
- [A New Site for Spicy Web](https://spicyweb.com.au/notes/a-new-site-for-spicy-web): With lots of exciting changes to Spicy Web over the past 12 months, it was time for us to re-evaluate our website to accurately reflect our design principles
- [Google Partners × Spicy Web](https://spicyweb.com.au/notes/google-partners-spicy-web): Spicy Web recently hosted a Google Partners Connect event; a big thanks to all the new and familiar faces who joined us
- [We’re Hiring](https://spicyweb.com.au/notes/were-hiring): We're on the hunt for a talented Junior Web Developer to join Spicy Web.

## Team

- [Tony Sambell](https://spicyweb.com.au/profile/tony-sambell): Tony Sambell is the Google Certified founder and director of Frankston / Melbourne web design and marketing agency Spicy Web.
- [Ryan Stannage](https://spicyweb.com.au/profile/ryan-stannage): After graduating from Monash University, Ryan Stannage joined the team at Spicy Web as a designer and project manager.
- [Alastair Coleman](https://spicyweb.com.au/profile/alastair-coleman): Meet Alastair Coleman, our Head of Growth with two decades of digital expertise. From the internet's early days to the mobile-first era, he's fueled by insights and client success.
- [Jase Porter](https://spicyweb.com.au/profile/jase-porter): Meet Jase Porter, a digital marketing veteran and technical SEO specialist with a passion for nature and adventure. Truly a digital unicorn. | Know more,
- [Pia Agatep](https://spicyweb.com.au/profile/pia-agatep): Head of Paid Media
- [Danielle Procter](https://spicyweb.com.au/profile/danielle-procter): Head of Design & Development
- [Brian McGrath](https://spicyweb.com.au/profile/brian-mcgrath): BDM
- [Chris Sargeant](https://spicyweb.com.au/profile/chris-sargeant): Experienced web developer Chris Sargeant, with a passion for design and user experience, joins Spicy Web, enhancing our development capabilities.
- [Renae Casey](https://spicyweb.com.au/profile/renae-casey): Meet Renae Casey: The creative SEO specialist with a diverse background and a passion for boosting brand awareness and performance. | Know more.
- [Utkarsh (UD) Devrani](https://spicyweb.com.au/profile/utkarsh-ud-devrani): Meet Utkarsh Devrani, a seasoned addition to Spicy Web's PPC Performance Marketing team, dedicated to achieving exceptional results for our clients.
- [Marina Cheveleva](https://spicyweb.com.au/profile/marina-cheveleva): Meet Marina Cheveleva, an SEO Specialist with a global twist—originally from Argentina and now rocking it in Australia. | Know more.
- [Marcus Dunn](https://spicyweb.com.au/profile/marcus-dunn): Meet Marcus Dunn: The creative SEO specialist with a diverse background and a passion for boosting brand awareness and performance | Learn more
- [Dominic Hudson](https://spicyweb.com.au/profile/dominic-hudson): Meet Dominic Hudson, our UX & Design Lead blending design expertise with a passion for culinary arts and digital creativity. | Know more.
- [Matt Wood](https://spicyweb.com.au/profile/matt-wood): Experienced self-taught coder, Matt Wood, specialises in intuitive web design, with a flair for graphic artistry and online sales. | Know more.
- [Ashleigh Mascitti](https://spicyweb.com.au/profile/ashleigh-mascitti): Digital Marketing Assistant at Spicy Web
- [Thomas Templeton](https://spicyweb.com.au/profile/thomas-templeton): Meet Thomas Templeton: Spicy Web's Craft CMS plugin expert, crafting popular plugins with meticulous attention to detail. | Know more.
- [Amy Chua](https://spicyweb.com.au/profile/amy-chua): Amy is an SEO Specialist with over seven years’ experience across agency and retail environments, bringing a well-rounded, customer-first perspective to digital marketing. She specialises in organic search, content-led optimisation, and translating performance data into clear, actionable recommendations.
- [Roydon Elliott](https://spicyweb.com.au/profile/roydon-elliott): Paid Media Specialist
- [Jeremy Driver](https://spicyweb.com.au/profile/jeremy-driver): Developer
- [Angela Hoang](https://spicyweb.com.au/profile/angela-hoang-ea-spicyweb): Office Manager at Spicy Web Digital Agency, Frankston, Melbourne
- [Luke Meyer](https://spicyweb.com.au/profile/luke-meyer): Paid Media Specialist
- [Phil Loney](https://spicyweb.com.au/profile/phil-loney): Meet Phil Loney, an SEO Specialist with a sharp eye for strategy and a strong foundation in business development. | Know more
- [Anne Molina](https://spicyweb.com.au/profile/anne-molina): Paid Media Specialist at Spicy Web Digital Agency, Frankston, Melbourne
- [Alex Evans](https://spicyweb.com.au/profile/alex-evans): Digital Production Assistant

## Awards

- [Spicy Web & Alfred Health](https://spicyweb.com.au/awards/apac-alfred-2022): 
- [Spicy Web & Tesserent](https://spicyweb.com.au/awards/apac-awards-2022): 
- [Spicy Web & Racer](https://spicyweb.com.au/awards/semrush-racer-2022): 
- [Spicy Web & Tesserent](https://spicyweb.com.au/awards/semrush-awards-2022): 

## General Pages

- [Lead Magnet [09.25] LP](https://spicyweb.com.au/guide): AI has shifted from a passing trend to a boardroom conversation. But most marketing leaders are still asking: how do we make AI work for us?
- [Allen's Training Conference Offer [09.25] LP](https://spicyweb.com.au/offer): 
- [Book a Free Strategy Call [09.25] LP](https://spicyweb.com.au/strategy): 
- [Services](https://spicyweb.com.au/services): We're Spicy Web, an award-winning Digital Marketing Agency delivering powerful ✔SEO ✔Google & Microsoft Ads ✔ Social Ads ✔ Web Design & Development.
- [Paid Media](https://spicyweb.com.au/services/paid-media-agency): Our primary focus is on paid media strategies that deliver substantial revenue growth for your business. Our paid media specialists offer data-driven insights for proven growth.
- [Google Ads Agency](https://spicyweb.com.au/services/paid-media-agency/google-adwords-agency): We successfully manage millions of dollars of Google ad spend every year for medium to enterprise businesses across Australia. Let's grow your ROAS!
- [Google Ads Agency Melbourne](https://spicyweb.com.au/services/paid-media-agency/google-ads-agency-melbourne): We successfully manage millions of dollars of Google ad spend every year for medium to enterprise businesses across Melbourne. Let's grow your ROAS!
- [Microsoft Ads Agency](https://spicyweb.com.au/services/paid-media-agency/microsoft-advertising): Spicy Web successfully manages millions of dollars of Microsoft advertising spend each year for medium to enterprise businesses. Accelerate growth today.
- [Meta Ads](https://spicyweb.com.au/services/paid-media-agency/meta-advertising): Data-driven Meta Advertising Agency. Grow your brand and attract customers with strategies for a high ROI. Book a free strategy session!
- [LinkedIn Ads](https://spicyweb.com.au/services/paid-media-agency/linkedin-advertising): Data-driven LinkedIn Advertising Agency. Grow your brand and attract customers with strategies for a high ROI. Book a free strategy session!
- [TikTok Ads](https://spicyweb.com.au/services/paid-media-agency/tiktok-advertising): Data-driven TikTok Marketing Agency. Grow your brand and attract customers with strategies for a high ROI. Book a free strategy session!
- [Pinterest Ads](https://spicyweb.com.au/services/paid-media-agency/pinterest-advertising): Data-driven Pinterest Advertising Agency. Grow your brand and attract customers with strategies for a high ROI. Book a free strategy session!
- [Google Display Ads Agency](https://spicyweb.com.au/services/paid-media-agency/google-display-advertising-agency): Build brand authority with expert Google Display Advertising. With visually striking, data-driven campaigns to reach your ideal audience across the web.
- [Google Remarketing Agency](https://spicyweb.com.au/services/paid-media-agency/google-remarketing-agency): Don’t let your customers slip away. Our Google Remarketing services re-engage your past visitors to drive conversions and maximise your ROI.
- [Google Shopping Agency](https://spicyweb.com.au/services/paid-media-agency/google-shopping-agency): Grow your e-commerce sales with an expert Google Shopping agency. We optimise your product feeds and campaigns to drive high-intent buyers to your store.
- [YouTube Advertising Services](https://spicyweb.com.au/services/paid-media-agency/youtube-advertising-agency): Turn views into customers with expert YouTube advertising. From TrueView to Bumper ads, we help your brand dominate the world's largest video platform.
- [Search Engine Optimisation](https://spicyweb.com.au/services/search-engine-optimisation): Grow traffic and revenue with an Australian SEO agency that delivers. No lock-in, transparent reporting, real results. Book a free SEO audit.
- [E-Commerce SEO](https://spicyweb.com.au/services/search-engine-optimisation/ecommerce-seo): Get ahead in search results, sell more products more often, and dominate your market with our e-commerce SEO services. Book a free strategy session.
- [Enterprise SEO](https://spicyweb.com.au/services/search-engine-optimisation/enterprise-seo): We specialise in maximising organic visibility and increasing conversions for large-scale businesses with enterprise SEO. Contact us for a custom strategy.
- [International SEO](https://spicyweb.com.au/services/search-engine-optimisation/international-seo): Get ahead in search results, attract more customers, and dominate your global market with our international SEO services. ☎ Book a free strategy session.
- [Local SEO](https://spicyweb.com.au/services/search-engine-optimisation/local-seo): Get ahead in local search results, attract more customers, and dominate your local market with our SEO strategies. ☎ Call us today to grow your business.
- [SEO Migration](https://spicyweb.com.au/services/search-engine-optimisation/seo-migration): Minimise the loss of traffic to a new domain or CMS. Stay in front of competitors in search results and market share with our SEO migration strategies.
- [AI SEO](https://spicyweb.com.au/services/search-engine-optimisation/ai-seo): Grow AI citations and revenue with an Australian AI SEO agency that delivers. No lock-in, transparent reporting, real results. Book a FREE AI SEO audit.
- [Generative Engine Optimisation](https://spicyweb.com.au/services/search-engine-optimisation/generative-engine-optimisation): Grow AI traffic and revenue with an Australian GEO agency that delivers. No lock-in, transparent reporting, real results. Book a free GEO audit.
- [SEO Melbourne](https://spicyweb.com.au/services/search-engine-optimisation/seo-melbourne): We are SEO experts in Melbourne who apply on-page and off-page SEO strategies to rank your business on the first page of Google. Call us today.
- [SEO Audit](https://spicyweb.com.au/services/search-engine-optimisation/seo-audit): Our expert team will conduct an analysis of your site's SEO health, identifying areas for improvement and providing actionable recommendations. Call us today.
- [SEO packages in Australia](https://spicyweb.com.au/services/search-engine-optimisation/seo-packages): Our SEO packages start at $2200 per month and can be customised to suit your business objectives and budget. Get a FREE SEO Strategy today.
- [Link Building Services](https://spicyweb.com.au/services/search-engine-optimisation/link-building-agency): Boost your authority with high-quality SEO link building. We secure premium, relevant backlinks that drive rankings and increase brand trust across Australia.
- [On Page SEO](https://spicyweb.com.au/services/search-engine-optimisation/on-page-seo-services): Improve your rankings with expert on-page SEO services. We optimise your content, metadata, and internal linking to ensure visibility and user engagement.
- [Technical SEO](https://spicyweb.com.au/services/search-engine-optimisation/technical-seo-services): Ensure your site is built with expert technical SEO services. We optimise speed, crawlability, and architecture for long-term success. Get a free audit!
- [Design & Development](https://spicyweb.com.au/services/design-development): Award-winning digital design and development agency building digital brands, products, and platforms that enable real business growth.
- [Web Design & Development](https://spicyweb.com.au/services/design-development/web-design-development): Our award-winning custom web design and development team has spent 15+ years delivering high-quality websites that go above client expectations.
- [Web Design & Development Melbourne](https://spicyweb.com.au/services/design-development/web-design-agency-melbourne): Our award-winning Melbourne web design and development team has spent 15+ years delivering high-quality websites that go above client expectations.
- [UX & Design Strategy](https://spicyweb.com.au/services/design-development/ux-strategy): Strategically crafted data-driven digital designs to deliver exceptional user experiences. Digital platforms with a UX strategy are intuitive, engaging, and effective
- [Custom Web Apps](https://spicyweb.com.au/services/design-development/custom-web-apps): Our technical experts develop custom web apps with attention to detail to tackle real business challenges efficiently. User-friendly. Reliable. Scalable.
- [Web Hosting and Support](https://spicyweb.com.au/services/design-development/web-hosting-support): We provide comprehensive Web Hosting and Support Management services that ensure your website operates seamlessly, securely, and efficiently.
- [Craft CMS Hosting and Support](https://spicyweb.com.au/services/design-development/craft-cms-hosting-support): We provide comprehensive Craft CMS Hosting and Support Management services that ensure your website operates seamlessly, securely, and efficiently.
- [Craft CMS](https://spicyweb.com.au/services/design-development/craft-cms-developers-melbourne): Our award-winning web design and development team has spent 15+ years delivering high-quality websites with Craft CMS that go above client expectations.
- [Brand Design](https://spicyweb.com.au/services/design-development/design-branding): Your brand image should reflect your core values, resonate with your audience, and set you apart from the competition. Chat with our award-winning team.
- [Contact](https://spicyweb.com.au/contact): Want to create an incredible marketing partnership with Spicy Web? Let's get things moving: Spicy Web | Connect
- [Website Site Scan](https://spicyweb.com.au/website-site-scan): Want to know the Top 20 Education Industry Keywords: Spicy Web | Connect
- [HS Download Best Google Ads Agency Checklist](https://spicyweb.com.au/google-ads-agency-checklist): Yes, I'd like to access the Spicy Web How to Choose the Best Agency for My Business Checklist.
- [PPC Agency Melbourne](https://spicyweb.com.au/ppc-marketing): Australia's leading pay-per-click marketing agency delivering award-winning advertising campaigns and performance. Contact us for a free strategy session.
- [Social Media Advertising: Paid Social Ads](https://spicyweb.com.au/paid-social): Looking for a strategic approach to paid social marketing for business performance? Our paid social specialists offer data-driven insights for proven growth.
- [Digital Marketing Agency Mornington Peninsula](https://spicyweb.com.au/mornington-peninsula): Spicy Web is Mornington Peninsula's leading creative digital marketing agency. ✔ Websites ✔ SEO ✔ Google Ads ✔ #1 'Website Design' [2023] - Good Design Awards®.
- [Digital Marketing Agency Frankston](https://spicyweb.com.au/mornington-peninsula/digital-marketing-agency-frankston): Spicy Web is Frankston's leading creative digital marketing agency. ✔ Websites ✔ SEO ✔ Google Ads ✔ #1 'Website Design' [2023] - Good Design Awards®.
- [Digital Marketing Agency Hastings](https://spicyweb.com.au/mornington-peninsula/digital-marketing-agency-hastings): Spicy Web is Hastings's leading creative digital marketing agency. ✔ Websites ✔ SEO ✔ Google Ads ✔ #1 'Website Design' [2023] - Good Design Awards®.
- [Digital Marketing Agency Karingal](https://spicyweb.com.au/mornington-peninsula/digital-marketing-agency-karingal): Spicy Web is Karingal's leading creative digital marketing agency. ✔ Websites ✔ SEO ✔ Google Ads ✔ #1 'Website Design' [2023] - Good Design Awards®.
- [Digital Marketing Agency Langwarrin](https://spicyweb.com.au/mornington-peninsula/digital-marketing-agency-langwarrin): Spicy Web is Langwarrin's leading creative digital marketing agency. ✔ Websites ✔ SEO ✔ Google Ads ✔ #1 'Website Design' [2023] - Good Design Awards®.
- [Digital Marketing Agency Mornington](https://spicyweb.com.au/mornington-peninsula/digital-marketing-agency-mornington): Spicy Web is Mornington's leading creative digital marketing agency. ✔ Websites ✔ SEO ✔ Google Ads ✔ #1 'Website Design' [2023] - Good Design Awards®.
- [Digital Marketing Agency Mount Eliza](https://spicyweb.com.au/mornington-peninsula/digital-marketing-agency-mount-eliza): Spicy Web is Mount Eliza's leading creative digital marketing agency. ✔ Websites ✔ SEO ✔ Google Ads ✔ #1 'Website Design' [2023] - Good Design Awards®.
- [Digital Marketing Agency Mount Martha](https://spicyweb.com.au/mornington-peninsula/digital-marketing-agency-mount-martha): Spicy Web is Mount Martha's leading creative digital marketing agency. ✔ Websites ✔ SEO ✔ Google Ads ✔ #1 'Website Design' [2023] - Good Design Awards®.
- [Digital Marketing Agency Somerville](https://spicyweb.com.au/mornington-peninsula/digital-marketing-agency-somerville): Spicy Web is Somerville's leading creative digital marketing agency. ✔ Websites ✔ SEO ✔ Google Ads ✔ #1 'Website Design' [2023] - Good Design Awards®.
- [Craft Plugins](https://spicyweb.com.au/craft-plugins): Our collection of custom Craft CMS plugins our award-winning web design and development team has developed. It's all open-source goodness baby!
- [Google Ads Agency (Paid)](https://spicyweb.com.au/google-ads-agency-landing): Spicy Web successfully manages millions of dollars of Google ad spend each year for medium to enterprise businesses across Australia. We're here to help you grow your Adwords ROAS!
- [Conversion Loop](https://spicyweb.com.au/conversion-loop): Conversion Loop Allows Marketers to Track Sales Generated via Enquiries, Back to the Original Campaign or Marketing Source.
- [Careers](https://spicyweb.com.au/careers): Spicy Web is a web design, development and marketing agency based in Melbourne. We're always on the lookout for talented people to join our team.
- [Careers: SEO Specialist](https://spicyweb.com.au/careers/seo-specialist): We're hiring an SEO Specialist in Frankston, Victoria / Hybrid. Join a creative, innovative, and supportive team. Apply directly to info@spicyweb.com.au
- [Terms & Conditions](https://spicyweb.com.au/terms-conditions): Our terms & conditions page contains information on web design terms of service, limitation of liability, warranty disclaimer, governing law, termination & more
- [Privacy](https://spicyweb.com.au/privacy-policy): Spicy Web Design Privacy Policy contains information on how we collect & use data, cookies, security, childrens privacy, compliance with laws & more.
- [TARS](https://spicyweb.com.au/tars): TARS allows us to create 1,000's of different user experiences within Google Ads. We make sure your users find exactly what they're looking for, each and every time.
- [Linktree](https://spicyweb.com.au/linktree): 
- [For Good: Spicy Web Podcast](https://spicyweb.com.au/for-good-spicy-web-podcast): Explore agency life and ethical business at Spicy Web Podcast – Uncover the essence of 'For Good.' Melbourne's integrated marketing experts.
- [Manifesto](https://spicyweb.com.au/manifesto): 
- [Reviews](https://spicyweb.com.au/reviews): Take a look at these amazing reviews from Spicy Web clients.